| Media Incumbents Embrace Web 2.0 to Survive and Thrive | |
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Wednesday, 19 September 2007
02:00 PM-03:00 PM | |
Speaker: Allen Weiner
Location: Augustus 5
Session Type: Track Session
Track: C
Virtual: V2 | |
 After coming to realize that digital media titans were eating away at their subscribers, users and ad revenue, such media stalwarts as newspapers and television networks have begun to embrace new pathways and platforms to young consumers. These efforts require a mix of technology and business strategy, forcing usually stodgy media powers to re-invent themselves as Web 2.0 savvied players with a greater understanding of the new digital media ecosystem. This presentation will examine the Web 2.0 technology and business transformations under way at leading big-brand media companies and measure their likelihood for success. |
Key Issues:
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- What Web 2.0 technologies are traditional media companies using to compete with more nimble digital competitors?
- What mindset changes need to occur at these companies to embrace a Web 2.0 future?
- Are media companies poised to implement changes internally or are they turning to third-party providers to assist in this transformation?
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