The Business Case for Business Applications
ADD
Tuesday, 14 October 2008
08:00 AM-09:00 AM
SYM18_21M.pdfSYM18_21M.ppt
Speaker: Andrew White
Location: Yacht & Beach Hotel - Salon 5-8
Session Type: Track Session
Tracks: ST4, MPC
Job Roles: Applications: Business Applications, BI & IM: Business Intelligence & Information Management, Program & Portfolio Management, Business Executives
Business Imperative: Maximize Performance, Profitability & Competitiveness

Andrew WhiteHow do end-user organizations drive value from their business applications? What are the different ways that they can look at the linkage between business applications investments, as well as the business value they can derive from these? How is technology changing to make that value link more explicit?
Key Issues:
  • The changing nature of business applications – the key trends
  • How to create value from business applications: Linking the business applications to the business processes and strategies.
  • What are the key areas to focus ROI on and how?