| Community Marketing Becomes an Essential Skill | |
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Sunday, 06 April 2008
01:00 PM-02:00 PM | |
Speaker: Laura McLellan
Location: Mandalay Bay A
Session Type: Track Session
Tracks: MT6, VIRT | Job Roles: Applications: Business Applications, BI & IM: Business Intelligence & Information Management, BI & IM: Portals, Content & Collaboration, Symposium Invitational Program
Vertical Industries: Financial Services, Media |
 Every industry is experiencing a rise in the influence of online communities. Whether you see them as an opportunity or a threat; you can’t avoid dealing with them. Therefore you should learn how they work and when and how to use them most effectively. |
Key Issues:
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- What is community marketing and how is it different from consumer-led social networks?
- What do your customers expect from communities?
- What are the best practices for building and operating effective communities?
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