How to Deal With Emerging Market Technology Needs
ADD
Sunday, 06 April 2008
01:00 PM-02:00 PM
spg10_01c.pdfspg10_01c.ppt
Speaker: Luis Anavitarte
Location: Mandalay Bay L
Session Type: Track Session
Tracks: MT3, REGS
Job Roles: Business Process Improvement, Sourcing & Vendor Relations, Symposium Invitational Program

Luis AnavitarteEmerging markets are being bombarded with new low-cost technologies and technology programs. It is unclear how all this will work in maturing environments. Bottom line: confusion is starting to reign in the recipient markets. Unveiling the challenges and trends here is something that is missing. The scenario is comprised of markets; technologies; critical players like governments, tech providers, channels; and, our vision (trends).
Key Issues:
  • Is the projected 2011 IT spending in emerging markets sustainable?
  • What are the best practices for obtaining positive results in your go-to-market strategies?
  • Are your channel’s selection the right one in emerging markets?
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