| Gartner Keynote I: Zeitgeist and Technology: How Society Influences Technology Evolution and Adoption | |
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Wednesday, 23 April 2008
09:00-09:55 | |
Speaker: Nick Jones
Location: Westbourne 2-4, Level -1
Session Type: Keynote Session
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 Technology succeeds or fails based not on its intrinsic qualities, but on human perceptions of its value. Perceived risk, fashion and support for individual’s values are as important as features. The consumerization of technology will require organizations to design for social as well as technical success. |
Key Issues:
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- How will social factors and information flows accelerate or inhibit product and technology adoption?
- What social trends will be important to the future of companies selling technological products and services?
- How should organizations exploit social factors to accelerate their success?
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