The Top 10 Technology Trends to Disrupt CRM Architectures and Technology
ADD
Monday, 14 September 2009
01:45 PM-02:45 PM
CRF11_G11.pdf
Speaker: Ed Thompson
Location: Kierland Ballroom 2 & 3
Session Type: Track Session
Track: 2
Job Role: IT Strategy

Ed ThompsonA new generation of CRM systems is emerging. CRM architectures, technology platforms and applications will have to adjust to handle social, SaaS, SOA, OpenSource, mobility, virtualization and other trends. This session explores those changes, scrutinizes the strategies of key CRM vendors and discusses how organizations should prepare for this brave new world.

Session Takeaways:
1) Which technology trends will dominate and shape the CRM application environment to 2012?
2) How will CRM architectures, technology platforms and applications evolve to embrace these trends?
3) How will the CRM application vendor landscape evolve in response to the new architectures and technologies?
Key Issues:
  • How can you manage the emerging trends in CRM?
  • How do you know what to believe from CRM vendors?
  • How can you better prepare for the journey ahead?