SESSIONSLATEST RESEARCH
Sessions  -  All
97 Sessions
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Show Descriptions
Sunday
Sunday
02:30 PM - 06:00 PM
Registration
Session Type: Registration
Location: Manchester Foyer
Sunday
03:00 PM - 04:00 PM
Tutorial: How New Platforms, Channels and Deployment Models Affect the Design of User Experience
Speaker: Ray Valdes
Session Type: Tutorial Session
Location: Edward
ID: TUT1
Track: A
You need to sign on to be able to download session documents.pcc11-tut1-pcc11_tut1_144_valdes_os.pdf
User experience design has never been more important, nor has it ever been so difficult to master. Compounding the challenge are a host of new platforms, channels and deployment models. We'll look at how these dynamics are impacting user experience design.
Sunday
04:30 PM - 05:30 PM
Speed Networking: Getting Social With Fellow Attendees
Moderators: Whit Andrews, Nikos Drakos
Session Type: Networking Session
Location: Edward
ID: N1
Tracks: A, B, C, D
Attendees will get a chance to connect, network and discuss the issues most relevant to them with their peers. After an initial introduction, each participant will be paired with one other participant for a quick conversation on mutual topics of interest before moving on to do the same with someone else. Those that mutually agree to continue their conversation after the session is finished will have a chance to do so.
Monday
Monday
07:00 AM - 08:15 AM
Attendee Breakfast
Session Type: Breakfast
Location: Manchester Ballroom
Monday
07:00 AM - 06:00 PM
Registration
Session Type: Registration
Location: Manchester Foyer
Monday
08:15 AM - 09:15 AM
Gartner Opening Keynote: Engaging at the Nexus of Social, Mobile, Information and the Cloud
Speaker: Daryl C. Plummer
Session Type: Keynote
Location: Elizabeth Ballroom A-E
ID: K1
Tracks: A, B, C, D
You need to sign on to be able to download session documents.pcc11-k1-pcc11_137_plummer_os.pdf
The forces that are reshaping computing are keenly felt at the heart of this conference. Together, social, mobile, content and the cloud force enterprises to rethink how they communicate with and serve employees, customers and constituents. Get a sense of technology’s future as we look at the Nexus of Forces.
Monday
09:45 AM - 10:45 AM
The Five Graphs of the Modern Web
Speaker: Ray Valdes
Session Type: Track Session
Location: Elizabeth Ballroom A
ID: A1
Track: A
You need to sign on to be able to download session documents.pcc11-a1-pcc11_a1_101_valdes_os.pdf
The competitive dynamics of the consumer Internet sector are shaped by five data models. The social graph is the most visible, but others have equivalent power.
Monday
09:45 AM - 10:45 AM
Roundtable: Why an App Isn't an Application (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Brian Prentice
Session Type: Analyst-User Roundtable
Location: Ford B
ID: AUR1
Tracks: A, D
With an analyst moderating, participants will discuss the critical differences between traditional applications and "apps," and learn why understanding those differences now can save a lot of heartache later. This is an interactive sharing of understandings, insights and lessons learned, and attendees should come prepared to share at least one success story or lesson learned. Roundtables are available to end users only, and capped at 15 participants.
Monday
09:45 AM - 10:45 AM
Roundtable: Selecting and Negotiating the Best WCM System for Your Online Channel Optimization Initiative (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Mick MacComascaigh
Session Type: Analyst-User Roundtable
Location: Ford C
ID: AUR2
Track: B
With an analyst moderating, participants will share their best practices for selecting and negotiating contracts for WCM systems, specifically with an eye toward their use within online channel optimization initiatives. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
09:45 AM - 10:45 AM
The New Enterprise Content Management Scenario
Speaker: Mark R. Gilbert
Session Type: Track Session
Location: Elizabeth Ballroom D
ID: B1
Track: B
You need to sign on to be able to download session documents.pcc11-b1-pcc11_b1_110_gilbert_os.pdf
We'll reveal Gartner's all-new enterprise content management (ECM) scenario, delving into the future of traditional content management, Web content management, and the governance and exploitation of all forms of unstructured content inside and outside the enterprise.
Monday
09:45 AM - 10:45 AM
Harnessing the Beast: How to Profit From Gen4 Collaboration
Speakers: Matthew W. Cain, Mike Gotta
Session Type: Track Session
Location: Elizabeth Ballroom G
ID: C1
Track: C
You need to sign on to be able to download session documents.pcc11-c1-pcc11_119_cain_gotta_os.pdf
The waves of mobile, social, consumerization and BYOD present challenges and opportunities. You need a way to synthesize and exploit these forces. Organizations can gain significant competitive advantage and reap process improvements via the judicious use of Generation 4 (Gen4) collaboration services.
Monday
09:45 AM - 10:45 AM
The Mobile Scenario
Speaker: Ken Parmelee
Session Type: Track Session
Location: Elizabeth Ballroom E
ID: D1
Track: D
You need to sign on to be able to download session documents.pcc11-d1-pcc11_d1_128_parmelee_os.pdf
Mobile devices and applications enable radical innovation, creating new business and workplace opportunities and new social habits and behaviors. Network technologies such as LTE will gain popularity; operator, handset vendor and ecosystem battles will become more intense and new types of mobile devices and applications will emerge.
Monday
10:00 AM - 11:30 AM
Workshop: Build Development Communities to Build Better Software (For end-users only.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Mark Driver
Session Type: Workshop
Location: Madeline A
ID: W1
Tracks: A, D
You need to sign on to be able to download session documents.pcc11-w1-pcc11_w1_145_driver_os.pdf
Open source communities collaborate to build better software using social forums, such as when peer-reviewed code is built into the process, not tacked onto it. The principle benefit of adopting open source and agile methods is continuous product releases for web and mobile applications. Attendees will practice the open development methods to experience the benefits first hand.
Monday
11:00 AM - 12:00 PM
Panel: Designing Apps for the Work People Really Do by Using Information They Need
Speakers: Brian Blau, Mike Gotta, Brian Prentice
Session Type: Track Session
Location: Elizabeth Ballroom A
ID: A2
Track: A
You need to sign on to be able to download session documents.pcc11-a2-pcc11_a2_102_blau_prentice_gotta_os.pdf
Sounds simple enough: Design your applications for the work people really do and using the information they really need. Truth is, that's very difficult. We'll discuss best practices for getting it done.
Monday
11:00 AM - 12:00 PM
Roundtable: Getting SharePoint and Enterprise Social Networking Applications to Work Together (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Nikos Drakos
Session Type: Analyst-User Roundtable
Location: Ford B
ID: AUR3
Track: C
With an analyst moderating, participants will share best practices using SharePoint and enterprise social networking applications together, either fully integrated, side-by-side, or some hybrid of both. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
11:00 AM - 12:00 PM
Roundtable: Best Practices in Mobile Content Strategy and Management (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Hanns Koehler-Kruener
Session Type: Analyst-User Roundtable
Location: Ford C
ID: AUR4
Tracks: B, D
With an analyst moderating, participants will share their best practices for developing, rolling out and maintaining their mobile content strategy. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
11:00 AM - 12:00 PM
Panel: SharePoint 2013 – Advancements and Impact on Portals, Content Management, Collaboration
Moderator: Jim Murphy
Panelists: Mark R. Gilbert, Susan Landry, Karen M. Shegda
Session Type: Track Session
Location: Elizabeth Ballroom D
ID: B2
Track: B
You need to sign on to be able to download session documents.pcc11-b2-pcc11_b2_111_murphy_os.pdf
Enterprises are calling on SharePoint to handle a wide variety of workloads and tasks, including portals, content management, collaboration, social, business intelligence, and search. We'll examine advancements in SharePoint 2013 and discuss the implications within and across various disciplines.
Monday
11:00 AM - 12:00 PM
Debate: You Say Social Analytics, I Say Big Brother Surveillance Tool
Speakers: Carol Rozwell, Andrew Walls
Session Type: Track Session
Location: Elizabeth Ballroom G
ID: C2
Track: C
You need to sign on to be able to download session documents.pcc11-c2-pcc11_c2_120_rozwell_walls_os.pdf
Social analytics can boil the ocean of social to find valuable intelligence to produce better decisions. It can also strip away any semblance of privacy and expose personal lives to corporate scrutiny. So which is it? Powerful tool for improvement or Panopticon surveillance tool? Or both? We'll debate that very issue.
Monday
12:00 PM - 02:00 PM
Attendee Lunch & Solution Showcase Dessert Reception
Session Type: Lunch Session
Location: Manchester Ballroom
Monday
12:00 PM - 12:45 PM
Accellion: Adding a Shot of Security to the “Office to Go”
Speaker: Paula E. Skokowski
Session Type: Sponsor Lunch Address
Location: Elizabeth Ballroom F
ID: SL1
Equipped with the newest generation of mobile devices, employees are taking more than their coffee to go–they’re taking their office. Hear how to give a shot of security to the “office to go” so that employees can create, view, access, edit and share business information securely on smartphones and tablets without spilling enterprise content.
Monday
12:15 PM - 12:35 PM
Workshare: Connect, Collaborate, Control: Five Reasons Your Content Needs Context for Successful Collaboration
Speaker: Dave Ewart
Session Type: Theater Presentation
Location: Showfloor Theater, Manchester Ballroom
ID: TS4
Collaboration is now mobile, cloud-based, and social. As it evolves, how do you drive more efficient collaboration in a controlled and secure environment? Is it possible to match and even enhance the way users want to work without forfeiting control? Citing real-world scenarios, this practical presentation will explore how contextual understanding of who the user is and what they’re sharing (and how) is vital to efficient, secure and ultimately successful collaboration.
Monday
12:50 PM - 01:10 PM
Kaltura: Using Video to Transform the Social and Mobile Collaboration Experience
Speaker: Damian Rochman
Session Type: Theater Presentation
Location: Showfloor Theater, Manchester Ballroom
ID: TS2
Video transforms learning, selling, work, education, training and shopping. With the rapid acceleration of video creation and consumption for both live and on demand on all devices, how does an organization keep pace with this emerging new class of empowered employee and drive value at 30 frames per second™? See how organizations such as IKEA, DuPont and Accenture use Kaltura to allow employees, partners and customers to collaborate via dedicated video portals while still maintaining compliance, control and centralized management.
Monday
01:25 PM - 01:45 PM
Magic Quadrant Theater: Mobile Device Management
Speaker: Ken Parmelee
Session Type: Magic Quadrant Session
Location: Showfloor Theater, Manchester Ballroom
ID: MQ1
Track: D
You need to sign on to be able to download session documents.pcc11-mq1-pcc11_mq1_140_parmelee_os.pdf
We'll review the latest Gartner Magic Quadrant of mobile device management players.
Monday
01:30 PM - 03:00 PM
Workshop: Your Next Version of SharePoint — In the Cloud or Not? (For end-users only.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Mark R. Gilbert
Session Type: Workshop
Location: Madeline A
ID: W2
Track: B
You need to sign on to be able to download session documents.pcc11-w2-pcc11_w2_146_gilbert_os.pdf
As organizations evaluate how and when to migrate their SharePoint implementations, the question of whether or not to leverage the cloud emerges. Workshop participants will work through an evaluation checklist of where and when the cloud makes sense, and when it doesn't.
Monday
02:00 PM - 03:00 PM
How Disruptive Vendors Are Threatening Your Incumbent Vendors
Speaker: David Mitchell Smith
Session Type: Track Session
Location: Elizabeth Ballroom A
ID: A3
Track: A
You need to sign on to be able to download session documents.pcc11-a3-pcc11_a3_103_dmsmith_os.pdf
The Nexus of Forces is disrupting the IT industry's status quo. Some vendors that have best-represented and taken advantage of these forces include Apple, Google, Amazon and Facebook. We'll delve into these disruptive forces, how the disruptive vendors are affecting the established enterprise vendors, and how enterprise IT strategies will need to change as a result.
Monday
02:00 PM - 03:00 PM
Roundtable: How to Conduct Your Own Website Review (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Ray Valdes
Session Type: Analyst-User Roundtable
Location: Ford B
ID: AUR5
Track: A
With an analyst moderating, participants will discuss techniques they've used to conduct candid reviews of their own websites, as well as the action plans to improve them. This is an interactive sharing of best practices, and attendees should come prepared to share at least one self-reviewing technique with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
02:00 PM - 03:00 PM
Roundtable: Best Practices for Licensing & Deploying Microsoft 365 (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Matthew W. Cain
Session Type: Analyst-User Roundtable
Location: Ford C
ID: AUR6
Track: C
With an analyst moderating, participants will share their best practices for licensing and deploying Microsoft 365. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
02:00 PM - 03:00 PM
Panel: Answers to the Most Common Content Management Questions from Gartner Inquiries
Speakers: Hanns Koehler-Kruener, Mick MacComascaigh, Karen M. Shegda
Session Type: Track Session
Location: Elizabeth Ballroom D
ID: B3
Track: B
You need to sign on to be able to download session documents.pcc11-b3-pcc11_b3_112_koehler-kruener_maccomascaigh_shegda_os.pdf
How do I govern my SharePoint installation, and what should I add to it? How do my search, Web, and mobile strategies relate to ECM? These three Gartner analysts take about 2,000 client calls a year on content management. Learn from them what everyone is asking about and how to deal with it.
Monday
02:00 PM - 03:00 PM
Design Considerations for Social Networking Applications
Speakers: Mike Gotta, Carol Rozwell
Session Type: Track Session
Location: Elizabeth Ballroom G
ID: C3
Track: C
You need to sign on to be able to download session documents.pcc11-c3-pcc11_c3_121_gotta_rozwell_os.pdf
We'll discuss how application and ESN architecture are impacted by the type of social networking design considerations identified via ethnography and other design research methods (e.g., profiles, graphs, activity streams, social objects, and social analytics).
Monday
02:00 PM - 03:00 PM
How Mobile Changes Everything, and What To Do About It
Speaker: Tom Austin
Session Type: Track Session
Location: Elizabeth Ballroom E
ID: D3
Track: D
You need to sign on to be able to download session documents.pcc11-d3-pcc11_d3_130_austin_os.pdf
Mobility has triggered a revolution in assumptions about user-facing systems, interfaces, ownership, governance, risk, app design and delivery, security, management, support, HR, compensation, procurement, payment and audit strategies. We also look at mobile content creation, and impacts on knowledge infrastructure and collaboration.
Monday
03:15 PM - 04:15 PM
OpenText : Unleashing Exceptional Customer Experiences - Who You Need to Make It Happen
Speakers: Kevin Cochrane, John Cybulski, Scott Granger, Marci Maddox, Nicholas Tran
Session Type: Solution Provider Session
Location: Elizabeth Ballroom F
ID: SPS11
Who does your enterprise information strategy begin with? Within progressive organizations technical and business teams are working together to drive superior customer engagement with an eye on compliance and the enterprise architecture. Attend this session to learn how organizational change and the creation of new positions have broken down the walls between IT and marketing. Together they head toward a common goal and build a 360 degree / 3D customer view.
Monday
03:15 PM - 04:15 PM
IntraLinks, Inc.: Vodafone McLaren Mercedes: Protecting Innovation Through Next Generation Enterprise File-Sharing
Speakers: Ron Hovsepian, Dale Kirkwood
Session Type: Solution Provider Session
Location: Elizabeth Ballroom D
ID: SPS2
Vodafone McLaren Mercedes exists to win races. Indeed, since arriving in the sport in 1966, McLaren has won more grand prix than any other Formula 1™ marque. Theirs is a story of continuous technical innovation, based on collaboration around priceless intellectual property worthy of protection. Learn how Vodafone McLaren Mercedes plans to leverage Intralinks’ next generation file sharing platform, Intralinks VIA, to help drive its winning culture.
Monday
03:15 PM - 04:15 PM
SAP: Delivering the Best Customer Experience with SAP Technologies
Speaker: Ira Berk
Session Type: Solution Provider Session
Location: Elizabeth Ballroom E
ID: SPS5
Discover how SAP customers are creating contemporary user experience, leveraging SAP strategic investments in cloud computing, mobility, and big data to improve and enrich the daily lives of their employees, their partners, and their customers. Learn how you can deliver business innovation with engaging customer experience enabled by SAP technologies.
Monday
03:15 PM - 04:15 PM
Yammer: Enterprise Social - The New Cornerstone of Collaboration
Speaker: Michal Gideoni
Session Type: Solution Provider Session
Location: Elizabeth Ballroom G
ID: SPS6
Enterprise Social Networking (ESN) tools are quickly gaining traction by filling a core, unmet need within many organizations – a common space where employees can easily connect, and share and discover information and ideas across teams and locations. The next phase will extend ESN as the new cornerstone of workplace collaboration - the fabric connecting people, information and applications across and between organizations. Attendees will learn about Microsoft’s vision for Enterprise Social with Yammer, SharePoint and Office and how it will power the way we work in an increasingly networked world.
Monday
04:30 PM - 05:30 PM
Roundtable: Lessons of How YouTube Can Inspire Business Value From Video Content Management (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Whit Andrews
Session Type: Analyst-User Roundtable
Location: Ford B
ID: AUR7
Track: B
With an analyst moderating, participants will share best practices derived from or inspired by YouTube for driving greater business value from video content management systems. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
04:30 PM - 05:30 PM
Roundtable: Best Practices for Making Social Work for Your Organization (For end-users only.)(Limit 2 per attendee.)Registration is currently closed for this session. Please go to the session room prior to the start of the session for more details on availability.
Moderator: Carol Rozwell
Session Type: Analyst-User Roundtable
Location: Ford C
ID: AUR8
Track: C
With an analyst moderating, participants will share best practices for one of the most difficult hurdles in the Nexus to date — namely, making social collaboration actually work within your organization. This is an interactive sharing of best practices, and attendees should come prepared to share at least one best practice with the group. Roundtables are available to end users only, and capped at 15 participants.
Monday
04:30 PM - 05:30 PM
The Myths and Realities of Mobile Content Management
Speaker: Karen M. Shegda
Session Type: Track Session
Location: Elizabeth Ballroom D
ID: B4
Tracks: B, D
You need to sign on to be able to download session documents.pcc11-b4-pcc11_113_myths-shegdak_os.pdf
The rapid rise of tablets is accelerating the push for mobile content applications and processes. The notion that full-featured ECM is available on mobile devices is flawed, however. We'll show you what is feasible in mobile content management from mobile capture to process interaction, help you understand the benefits and opportunities, and help you mitigate the risks.
Monday
04:30 PM - 05:30 PM
Disruptive Research From the Gartner Maverick Incubator
Speaker: Tom Austin
Session Type: Track Session
Location: Elizabeth Ballroom G
ID: C4
Track: C
You need to sign on to be able to download session documents.pcc11-c4-pcc11_c4_122_austin_os.pdf
We will take the wraps off several controversial and disruptive lines of previously unseen research straight out of the Gartner Maverick incubator. This Maverick medley reflects some of the most innovative work Gartner analysts are doing (separated from mainstream research work).
Monday
04:30 PM - 05:30 PM
Debate: The Enterprise App Store
Speakers: Ian Finley, Ken Parmelee
Session Type: Track Session
Location: Elizabeth Ballroom E
ID: D4
Track: D
You need to sign on to be able to download session documents.pcc11-d4-pcc11_131_parmelee_finley_os.pdf
App stores are redefining how users source information and applications, but they are oriented around the needs of consumers, not enterprises. We debate the pros and cons of embracing public app stores and enterprise app stores, and the implications for IT strategy and execution.
Monday
05:30 PM - 07:30 PM
Solution Showcase Networking Reception
Session Type: Receptions
Location: Manchester Ballroom
Tracks: A, B, C, D
Join fellow attendees and some of the market's leading and most innovative providers for a casual networking reception in our solution showcase.
Monday
05:45 PM - 06:05 PM
Magic Quadrant Theater: Horizontal Portals
Speaker: Gene Phifer
Session Type: Magic Quadrant Session
Location: Showfloor Theater, Manchester Ballroom
ID: MQ2
Track: A
You need to sign on to be able to download session documents.pcc11-mq2-pcc11_mq2_141_phifer_os.pdf
We look at the latest Gartner Magic Quadrant for horizontal portal players.
Monday
06:20 PM - 06:40 PM
Magic Quadrant Theater: Enterprise Content Management & Web Content Management
Speaker: Mick MacComascaigh
Session Type: Magic Quadrant Session
Location: Showfloor Theater, Manchester Ballroom
ID: MQ3
Track: B
You need to sign on to be able to download session documents.pcc11-mq3-pcc11_mq3_142_maccomascaigh_os.pdf
We review the latest Gartner Magic Quadrants of enterprise content management (ECM) and Web content management (WCM) players.
Monday
06:55 PM - 07:15 PM
e-Spirit : Stop Rip & Replace: How to Avoid Expensive CMS Mistakes
Speaker: Joern Bodemann
Session Type: Theater Presentation
Location: Showfloor Theater, Manchester Ballroom
ID: TS1
The warning signs are everywhere – delays, budget overruns, entrenched users. But you have to find a way to modernize your portals, e-commerce sites or eliminate silos. For organizations with existing infrastructure, rip and replace can be a painful experience. In this session, we will walk through examples of what can go wrong in attempting to modernize. We’ll then explore how a number of companies avoided these mistakes by adopting a best-of-breed strategy and detail the keys to their success.
Tuesday
Tuesday
07:00 AM - 08:15 AM
"Birds of a Feather" Attendee Networking Breakfast
Session Type: Breakfast
Location: Manchester Ballroom
Tracks: A, B, C, D
Join fellow attendees for a networking breakfast wherein tables are segmented by hot topic and/or industry to foster sharings of war stories and best practices among attendees.
Tuesday
07:00 AM - 06:00 PM
Registration
Session Type: Registration
Location: Manchester Foyer
Tuesday
07:00 AM - 07:45 AM
Oracle: Social Collaboration Success: Lessons from Jack & The Beanstalk
Speaker: Christian Finn
Session Type: Sponsor Breakfast Address
Location: Elizabeth Ballroom F
ID: SB1
Think fairy tales are just for children? Think again! Join us for this breakfast session featuring Christian Finn, Senior Director at Oracle as Jack, your narrator, where we'll share an enterprise fairy tale come true! Learn how Oracle has used its social network as a beanstalk to reach the social cloud castle and capture a giant's riches of increased productivity, collaboration, and business agility. Write your own fairy tale of success with our lessons learned!
Tuesday
08:15 AM - 09:15 AM
Guest Keynote: Emotional Design — Total User Experience
Speaker: Don Norman
Session Type: Keynote
Location: Elizabeth Ballroom A-E
ID: K2
Tracks: A, B, C, D
You need to sign on to be able to download session documents.pcc11-k2-pcc11_k2_pcc11_k2.pdf
It's all about emotion. To the scientist (and Don Norman is a well-known Professor of Cognitive Science), emotion has many complex facets. In his popular book, Emotional Design, Norman showed how emotion can be treated as three different components, each having very different implications for design, for business, and for your customers.

The Visceral level is innate — common across cultures. It's all about appearances and why some things attract us, some repel us: this is where graphical artists and industrial designers exert their power.

The Behavioral level is learned, and is different for everyone. This is about how well a product or service performs. Does the company, product, or service deliver without glitches, with pleasure, not frustration: this is where engineering shines.

The highest level is Reflection, which is all about image and memory. This is very culture-specific, where culture can be as broad as Chinese vs. Americans, or as specific as American tweenies vs. American teens. This is the playing field of Brand. Perform well here, and you can screw up a bit on the other levels. Perform badly here, and it can take years to recover.
Tuesday
09:45 AM - 10:45 AM
IBM: Transforming Business Outcomes with IBM Social Business and Exceptional Web Experience Solutions
Speakers: Pamela Chandor, Helena Paulin
Session Type: Solution Provider Session
Location: Elizabeth Ballroom E
ID: SPS1
Learn how successful companies differentiate themselves from their competitors by creating exceptional multi-channel & mobile experiences for their customers, partners and employees with IBM Social Business and Web experience solutions. Stand out companies transform business outcomes by delivering personalized web and online experiences, with integrated analytics, easy access to content and built-in social networking, in the cloud, on premises or via a mobile device, that turn their customers into advocates and their employees into their best brand ambassadors.
Tuesday
09:45 AM - 10:45 AM
AirWatch: Maximize Data Loss Prevention through a Secure Corporate Container
Speaker: Kevin Kiley
Session Type: Solution Provider Session
Location: Elizabeth Ballroom F
ID: SPS12
One of the most valuable assets of an enterprise is its proprietary content and intellectual property. Employees are exposing sensitive corporate data, with the risk of costly security breaches, by utilizing free cloud file sharing services on their mobile devices. Join AirWatch's Kevin Kiley for a discussion on business strategies to implement regarding securing proprietary corporate content, data loss prevention though geo-fences, secure content collaboration and sharing,email attachment encryption and provisioning role-based data access.
Tuesday
09:45 AM - 10:45 AM
Box, Inc.: The Power of the Cloud: Driving Business Insight and Innovation in the Post PC Era
Speaker: Robin Daniels
Session Type: Solution Provider Session
Location: Elizabeth Ballroom G
ID: SPS3
A seismic shift in the nature of work is taking place. Knowledge workers are trading in legacy software and desktop PCs for tools that are more flexible, affordable and allow them to tap into information from countless applications and mobile devices. Through the combination of business insight and powerful, cloud-based productivity applications, IT decision-makers can assert leadership and value paths that were traditionally unavailable to help exceed user and stakeholder expectations.
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