| Managing Internet Reputation Is a Business Imperative | |
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Monday, 27 April 2009
09:45 AM-10:45 AM | |
Keynote Speaker: Toby Bell
Location: Sheraton Ballroom 1-3
Session Type: Keynote Session
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 Reputation management as a discipline often starts with a crisis, and becomes an imperative afterwards. Given that reputation risk exposure is increasing as social media adoption reaches critical mass, most enterprises will experience a negative reputation event soon. Despite the high level of interest from business leadership, strategy and technology to manage reputation risk are not defined well enough. One starting point is to let the examples of others serve as a guide. However, reputation management should be proactive as well: a function of the effectiveness of both issues and crisis management. |
Key Issues:
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- What is reputation risk?
- What are some sources and scoring measures for reputation?
- What can we learn from recent negative reputation events?
- How can my enterprise leverage technology to help manage reputation?
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