Future Trends in Software Licensing: Disruptions in the Force
ADD
Tuesday, 10 November 2009
03:15 PM-04:15 PM
BAM17_D6.pdf
Speaker: William R. Snyder
Location: Oceans Ballroom 11
Session Type: Track Session
Tracks: Track D, ADV, APPS, EA, PRMNT, AUDITOR, CO, STRATEGY, GOV

William R. SnyderThe world of IT continues to evolve, yet even as this evolution occurs, and there are real threats to the established power structure of software licensing. At the same time, the consolidating field of software vendors is creating problems for IT organizations. This presentation looks at what forces are in play that are pressuring software vendors and the emerging trends that will have an impact on software margins, customer costs, and the balance of power between customers and vendors.
Key Issues:
  • What forces are in play that are pressuring software vendors?
  • What trends will shift the buyer/supplier dynamics in software purchasing in the next five to 10 years?
  • What are the trends that will shape the way that software will be licensed and priced through 2012?
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