Big Switch or Slow Crawl
Wednesday, 21 May 2008
08:30 AM-09:45 AM
Speakers: Nick Carr, Michael Treacy
Location: Potomac Ballroom C
Session Type: Keynote Session

Web 2.0. Cloud computing. Software as a service. These are but a few of the touchstones of a new era in computing -- one that will have a profound effect on the way we live, work, learn and think. But what will that future ultimately look like, and how much will it displace everything we know and use today? And what’s the path to that destination? Don’t miss this captivating examination of two very distinct views of that future and -- as importantly -- the forces that will shape it.

Drawing on the themes of his new book "The Big Switch: Rewiring the World, from Edison to Google," Nick Carr creates a historical, economic and technological context for the transformation of IT that is now under way. He argues that more and more of the computing functions that companies rely on will shift from internal data centers to the Internet's vast computing grid, as the World Wide Web turns into the "World Wide Computer." And, finally, he looks ahead to how IT departments themselves will be transformed by "the big switch."

Then hear Michael Treacy’s provocative critique of Carr’s assumptions and conclusions, as he argues that the way we get to the future is not through convulsive transformation, but rather the compounding effect of small, incremental impacts. Treacy’s landscape of a brave, new world that will change the way we do business is no less intriguing, and yet he suggests both a very different journey and a radically divergent endgame.
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