SESSIONSLATEST RESEARCH
Sessions  -  Thursday
34 Sessions
Show Descriptions
Thursday
Thursday
07:30 - 20:00
Registration, Information and Refreshments
Session Type: Registration
Location: Palau de Congressos de Catalunya - Level 0
Thursday
08:00 - 08:45
Tutorial: The Foundation of Your Journey: Gartner's Seven Building Blocks of MDM
Speaker: Dimitris Geragas
Session Type: Tutorial Session
Location: Palau de Congressos de Catalunya - Auditorium
ID: T1
Tracks: IT, T, F
You need to sign on to be able to download session documents.MDME3-T1-mdme3-t1-123-geragas-os.pdf
MDM programs need to align with the business vision and strike the right balance between technology, governance and organizational issues. Gartner’s Seven Building Blocks of MDM Framework is a business-driven framework that ensures that all the component parts of MDM are addressed.

• How will organizations create an MDM vision, strategy and business case?
• How will organizations address MDM governance and organizational challenges?
• How will organizations create the technology infrastructure necessary for MDM success?
Thursday
09:00 - 10:00
Gartner Welcome and Opening Keynote: MDM: Launchpad for Assured Business Outcomes and Transformation
Speakers: Ted Friedman, Bill O'Kane, Andrew White
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P1
Track: AA
You need to sign on to be able to download session documents.MDME3-P1-mdme3-p1-119-okane-white-os.pdf
MDM is a foundational competency for business success in the 21st century, enabling innovation, transformation and positive outcomes across the enterprise. Gartner provides perspective on key trends impacting MDM, explores the state of the art from an adoption, practice and technology point of view, and looks ahead to the future evolution of MDM and information governance.
Thursday
10:00 - 10:30
Panel Discussion: Practitioners Debate MDM Trends
Speakers: Bjoern Ebeling, Denis Rose, Andrew White
Moderator: Bill Swanton
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P2
Track: AA
As interest in MDM accelerates, companies are more closely linking their MDM roadmap to their application and transformation initiatives. Join our panel of MDM practitioners for a debate on MDM best practices that assure successful business outcomes and market trends affecting them.
Thursday
10:30 - 11:00
Refreshment Break in the Solution Showcase
Session Type: Break
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Thursday
10:30 - 11:00
Peer Exchange - Financial Services
Moderator: Rob Geraghty
Session Type: Peer Exchange
Location: Palau de Congressos de Catalunya - Press Room I, Level 1
ID: PE1
Our new Peer Exchange sessions provide a unique opportunity to quickly meet different delegates working in the same industry sector. It is a facilitated session, which you will leave with a number of very useful contacts to follow up on, both at and after the conference. Come and have fun with our version of “Speed Dating”! The Peer Exchange sessions are facilitated by Rob Geraghty of the Wow Factor.
Thursday
10:45 - 11:00
Gartner Business Wizard and Peer Connect
Session Type: Gartner Research Webtours
Location: Palau de Congressos de Catalunya - Experience Gartner Research Zone, Solution Showcase Level -1
ID: RW1
Come and join the Gartner Research Webtour and explore Gartner Business Wizard & Peer Connect at the Experience Gartner Research Zone in Solution Showcase Level -1. Through Gartner Business Wizard, you share your key initiatives, strategic vendor relationships and the related milestones, then we proactively recommend relevant Gartner insight to you when you need it. Gartner Peer Connect is an exclusive online community of experienced IT professionals around the globe and is a powerful tool that connects you to credible peers with the experience you need.
Thursday
11:00 - 11:45
Gartner MDM Excellence Awards: Finalist Presentations
Moderator: Ted Friedman
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P3
Track: AA
2013 sees the launch of the Gartner MDM Excellence Awards. During this session the three finalists, selected by Gartner analysts from a wide field of nominees, will present their stories. Each finalist will outline in 10 minutes the challenges they faced and overcame, and the outcome of their MDM initiatives. The audience will then vote to choose the winner of the prestigious '2013 MDM Excellence Award', with the award being presented at the end of the Summit.
Thursday
12:00 - 13:00
Guest Keynote: ID: The Quest for Identity in the 21st Century
Speaker: Baroness Susan Greenfield
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P4
Track: AA
You need to sign on to be able to download session documents.MDME3-P4-P4-Thursday-Open-Close-Keynote.pdf
The human brain will adapt to whatever environment in which it is placed; the cyber world of the 21st Century constitutes a totally new type of environment; the brain could therefore be changing in parallel, in correspondingly totally new ways. In particular, we need to devise new strategies for optimizing how we handle the increasing and unprecedented information load. We need first to establish a means for identifying salient facts from the extraneous; second, establish a conceptual framework within which this information can have wider significance, i.e. be converted into deeper knowledge; thirdly agree on a means for sharing this conceptual framework so that it can serve as a collective base for effective communication.
Thursday
13:00 - 14:15
Lunch in the Solution Showcase
Session Type: Lunch
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Thursday
13:30 - 14:15
Ideas Exchange - Developing an Effective MDM Strategy (End users only, registration required)
Moderators: Dimitris Geragas, Rob Geraghty
Session Type: Ideas Exchange
Location: Palau de Congressos de Catalunya - Ideas Exchange Session Area, Level -1
ID: IE1

Our new Ideas Exchange sessions give you a chance to meet delegates with similar issues and challenges. Ideas Exchange is built around a number of hot topics, which will provide a fantastic opportunity to discuss these in a free and frank manner with other participants. These lightly facilitated sessions will commence with a Gartner analyst outlining the topic of the session, followed by participants getting to know each other and compare notes.

All Ideas Exchange sessions are facilitated by Rob Geraghty and a Gartner analyst.
Thursday
13:45 - 14:00
Gartner Toolkits
Session Type: Gartner Research Webtours
Location: Palau de Congressos de Catalunya - Experience Gartner Research Zone, Solution Showcase Level -1
ID: RW2
You need to sign on to be able to download session documents.MDME3-RW2-mdme3-w2-125-geragas-logan-os.pdf
Come and join the Gartner Research Webtour and explore the range of Gartner Toolkits available on the Gartner portal at the Experience Gartner Research Zone in the Solution Showcase Level -1. Gartner Toolkits save you time, help you make better decisions, and improve your execution through a set of tactical resources and frameworks to build from.
Thursday
14:15 - 14:45
Orchestra Networks: Driving Multidomain MDM simultaneously to ERP harmonization
Speaker: Jose Gascon
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala H1
ID: V1
You need to sign on to be able to download session documents.MDME3-V1-mdme3-V1-Orchestra-Network.pdf
Learn how Faurecia, a global leader in the automotive industry, delivered a multi-domain Master Data Management program across its business functions. Discover the benefits of MDM on top of a global SAP instance and multiple corporate systems.
Thursday
14:15 - 14:45
Information Builders: Data Governance for the Executive: Raising the Bar
Speaker: James Orr
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala J
ID: V2
James Orr, a published author on the subject of data governance and director of global marketing for Information Builders, will define data governance for executives and business leaders, and provide insight into the value it delivers. He will discuss the benefits of implementing a data governance framework, explaining how it improves business performance and mitigates risk.
Thursday
14:15 - 14:45
Heiler Software AG: Building the Business Case with MDM for Product Data
Speaker: Chris Hall
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala F
ID: V3
Halfords PLC customer of Heiler Software on: Biggest challenges in retail and autocentre business. How to evaluate the right PIM solution?
A business case with PIM in retail and automotive aftermarkets. Data as foundation of multichannel customer experience
Thursday
14:15 - 15:45
Interactive Workshop: Putting your MDM Program Together
Speakers: Lyn Robison, Bill Swanton
Session Type: Workshop
Location: Palau de Congressos de Catalunya - Press Room II, Level 1
ID: W1
Tracks: IT, T, F
You need to sign on to be able to download session documents.MDME3-W1-mdme3-124-robison-os.pdf
A successful MDM program entails the complex orchestration of governance, organization, process, and technology infrastructure. Participants will combine MDM Summit concepts with their unique organizational needs to outline their MDM program, guiding their gap analysis and roadmap decisions.
• What decisions need to be made to start an MDM program?
• How should a program manager approach getting decisions made?
• What unique issues in my organization need to be taken into consideration?
Thursday
15:00 - 16:00
How to Get Started With MDM
Speaker: Andrew White
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H3&J
ID: A1
Tracks: TA , IT, T
You need to sign on to be able to download session documents.MDME3-A1-mdme3-a1-101-white-os.pdf
So you think your organization needs to adopt MDM, but you don't know where to start. The business case is not obvious, no one is listening to your calls for help. How do you go about figuring out when and if your organization is ready for MDM? Start here.

• Under what conditions does MDM most likely appear?
• How can you identify when and where MDM might be applicable for your organization?
• How can you evaluate if you are ready to start MDM?
Thursday
15:00 - 16:00
Roundtable: How Can I Build the Business Case for my MDM Initiative?
Speaker: Michael Smith
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR1
Tracks: B, S, F, TT, BF
There are many reasons for developing a business case for MDM: one is that it will improve the success rate for the project. This is a facilitated discussion on the steps required and the sharing of practitioner experiences in developing the business case for MDM.
Thursday
15:00 - 16:00
Roundtable: New Information Types and Their Use in Future Business Strategies
Speaker: Mark Raskino
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B2, Level -1
ID: AUR2
Tracks: B, V, A, BD, BF, AA
Join your peers for an analyst-hosted discussion and brainstorming on this increasingly important subject. What new kinds of information will become available to your industry because of advances in sensors, government open data initiatives or other major trends? How might these impact competitive strategies in your industry? How will you help ensure your business leaders understand what’s at stake and get that perspective recognized in the business strategy?
Thursday
15:00 - 16:00
Improving Master Data Management Maturity With Gartner's MDM Maturity Model
Speaker: Bill O'Kane
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B1
Tracks: TB, B, S
You need to sign on to be able to download session documents.MDME3-B1-mdme3-b1-107-okane-os.pdf
More organizations are taking their first, second and additional steps with MDM. The Gartner Maturity Model for MDM can be used to determine your current position, and to figure out what you need to do next, in order to deliver more value to the business with MDM.
• How is MDM being adopted today, and what patterns have emerged from this work to date?
• Where and how can you use the Gartner MDM Maturity Model to develop your MDM program?
• How can MDM program managers manage their MDM programs for success?
Thursday
15:00 - 16:00
Information Capabilities Framework: Guiding the Infrastructure for MDM
Speakers: Mark A. Beyer, Regina Casonato
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C1
Tracks: TC, IT, S, AA
You need to sign on to be able to download session documents.MDME3-C1-mdme3-c1-113-beyer-casonato-os.pdf
Master data management combines an enterprise view of consistent data governance with highly diverse implementation. Gartner's Information Capabilities Framework (ICF) asks the right questions to provide for consistent master data governance and diverse implementation.
• What is the ICF and its relationship to MDM?
• How does the ICF support all four MDM implementation styles and consistent governance?
• How can organizations establish and evolve MDM using existing tools and infrastructure?
Thursday
16:00 - 16:30
Refreshment Break in the Solution Showcase
Session Type: Break
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Thursday
16:00 - 16:30
Peer Exchange - Government and Public Sector (End users only, registration required)
Moderator: Rob Geraghty
Session Type: Peer Exchange
Location: Palau de Congressos de Catalunya - Press Room I, Level 1
ID: PE2
Our new Peer Exchange sessions provide a unique opportunity to quickly meet different delegates working in the same industry sector. It is a facilitated session, which you will leave with a number of very useful contacts to follow up on, both at and after the conference. Come and have fun with our version of “Speed Dating”! The Peer Exchange sessions are facilitated by Rob Geraghty of the Wow Factor.
Thursday
16:15 - 16:30
Gartner ITScore and ITBudget
Session Type: Gartner Research Webtours
Location: Palau de Congressos de Catalunya - Experience Gartner Research Zone, Solution Showcase Level -1
ID: RW3
This Experience Gartner Research Webtour allows attendees to explore Gartner’s ITScore and ITBudget Assessments. Gartner ITScore is a holistic set of interactive maturity assessments designed to help CIOs and IT leaders evaluate the maturity of both the IT organization as a provider of IT services, and the enterprise as a consumer of IT. Gartner ITBudget is an interactive online tool that allows you to input your IT spending data and get a customized report that details how your spending compares to industry averages. It uses a proven, structured methodology and draws from our proprietary IT Key Metrics Data database.
Thursday
16:30 - 17:00
Cognizant: The Evolution of MDM: From Stand-alone Implementations to Holistic Enterprise Data Solutions
Speaker: Stephen Parry
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala H1
ID: V4
Years ago, implementations focused on one business unit and a single data domain. Today, MDM programmes usually follow a multi-domain, multi-discipline approach, covering reference data, process management and Data Governance. Orchestrating all these disciplines effectively requires acumen and experience, plus a dedicated Competency Center and ideally a Board-level Chief Data Officer.
Thursday
16:30 - 17:00
SAS: Successful MDM initiatives require a solid Data Governance Foundation
Speaker: Olivier Penel
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala J
ID: V5
You need to sign on to be able to download session documents.MDME3-V5-mdme3-V5-SAS.pdf
To achieve business objectives and deliver tangible benefits, MDM initiatives need a solid Data Governance foundation. The DG strategy should be tailored to the organisation. This presentation will focus on the lessons learned in MDM implementations and the right combination of organisational changes, cross-functional collaboration, and technology to achieve success
Thursday
16:30 - 17:00
BackOffice Associates: Managing your data quality initiatives: An essential building block for MDM
Speaker: Rex Ahlstrom
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala F
ID: V6
Creating a data quality strategy that effectively manages complex data-related relationships, roles, and scenarios is a daunting task, but essential to a successful MDM/ information governance strategy. This session examines how to leverage the proper tools, proven methodology, and right mix of data quality experts to support your information governance initiatives.
Thursday
16:30 - 18:00
Interactive Workshop: Overcoming Barriers to Governance of Master Data
Speakers: Dimitris Geragas, Debra Logan
Session Type: Workshop
Location: Palau de Congressos de Catalunya - Press Room II, Level 1
ID: W2
Tracks: B, S, F, BF
You need to sign on to be able to download session documents.MDME3-W2-mdme3-w2-125-geragas-logan-os.pdf
Participants will delineate the greatest barriers impeding the deployment and adoption of MDM and determine possible approaches to overcome them. We'll discuss what are the problems that governance has to address, then brainstorm practices and solutions to these problems.
• What does MDM governance need to accomplish?
• What are the barriers to MDM and how can governance address them?
• How can master data governance be implemented to achieve results?
Thursday
17:15 - 18:15
Building a Business-Led Vision and Strategy for MDM
Speaker: Bill O'Kane
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H3&J
ID: A2
Tracks: TA , B, S, TT, BF
You need to sign on to be able to download session documents.MDME3-A2-mdme3-a2-102-okane-os.pdf
The MDM vision sets the scene for what needs to be achieved, and the MDM strategy details how this will be made a reality over time. We’ll look at how other organizations have created successful MDM programs and explore the five vectors of complexity that shape an organization’s MDM strategy.
• What should an MDM vision and strategy look like?
• How will the five vectors of MDM complexity shape your MDM strategy?
• What best practices can you use to create a successful MDM strategy?
Thursday
17:15 - 18:15
Roundtable: Developing a Metadata Strategy to Support MDM
Speaker: Mike Blechar
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR3
Tracks: IT, S, A, AA
Metadata management is a challenging but highly critical competency. Join this analyst-facilitated practitioner discussion exploring successful strategies and lessons learned for enabling metadata management in support of MDM.
Thursday
17:15 - 18:15
Roundtable: Putting MDM and BI Together: Synergy, Sympathy or Sycophancy?
Speaker: Mark A. Beyer
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B2, Level -1
ID: AUR4
Tracks: IT, S, F
Have you leveraged your BI dimensional and reporting data to kick off MDM? Does MDM make BI and data integration easier? Share your experiences in finding effective ways that BI implementations and MDM programs can work together. We begin with a real case study that went from BI to MDM to EIM; then everyone joins in.
Thursday
17:15 - 18:15
Build Your Data Quality Competency to Ensure High-Fidelity Master Data
Speaker: Ted Friedman
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B2
Tracks: TB, B, S, BF
You need to sign on to be able to download session documents.MDME3-B2-mdme3-b2-108-friedman-os.pdf
MDM is one type of information governance program, and data quality is a critical starting point for governance of master data. Learn the key principles of data quality that all MDM programs must apply, and explore the state of the art in data quality assurance practices and technology.
• How can a focus on data quality help to bolster the business case for MDM?
• What are the current best and emerging practices for quality assurance of master data?
• What is the state of data quality technology, and how will the market evolve?
Thursday
17:15 - 18:15
Evolving the Relationship of MDM and BPM: Beyond the Theory, Making It Work
Speakers: John Dixon, Andrew White
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C2
Tracks: TC, IT, S, AA
You need to sign on to be able to download session documents.MDME3-C2-mdme3-c2-114-white-dixon-os.pdf
Are you building an MDM solution to polish your data or are you trying to improve your business outcomes? Understanding the context, use and priority for data management is critical; a blanket deployment will not succeed. By taking a process-centric view, you will deliver what the business needs when it needs it. This session will show you how.
• What are the core challenges for MDM and Business Process Management (BPM)?
• How does MDM deliver value for BPM initiatives?
• How does BPM improve the odds for success for MDM programs?
Thursday
18:15 - 20:00
Networking Reception in the Solution Showcase
Session Type: Networking Reception
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1