SESSIONSLATEST RESEARCH
Sessions  -  Focus: Strategic
22 Sessions
Show Descriptions
Thursday
Thursday
15:00 - 16:00
Roundtable: How Can I Build the Business Case for my MDM Initiative?
Speaker: Michael Smith
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR1
Tracks: B, S, F, TT, BF
There are many reasons for developing a business case for MDM: one is that it will improve the success rate for the project. This is a facilitated discussion on the steps required and the sharing of practitioner experiences in developing the business case for MDM.
Thursday
15:00 - 16:00
Improving Master Data Management Maturity With Gartner's MDM Maturity Model
Speaker: Bill O'Kane
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B1
Tracks: TB, B, S
You need to sign on to be able to download session documents.MDME3-B1-mdme3-b1-107-okane-os.pdf
More organizations are taking their first, second and additional steps with MDM. The Gartner Maturity Model for MDM can be used to determine your current position, and to figure out what you need to do next, in order to deliver more value to the business with MDM.
• How is MDM being adopted today, and what patterns have emerged from this work to date?
• Where and how can you use the Gartner MDM Maturity Model to develop your MDM program?
• How can MDM program managers manage their MDM programs for success?
Thursday
15:00 - 16:00
Information Capabilities Framework: Guiding the Infrastructure for MDM
Speakers: Mark A. Beyer, Regina Casonato
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C1
Tracks: TC, IT, S, AA
You need to sign on to be able to download session documents.MDME3-C1-mdme3-c1-113-beyer-casonato-os.pdf
Master data management combines an enterprise view of consistent data governance with highly diverse implementation. Gartner's Information Capabilities Framework (ICF) asks the right questions to provide for consistent master data governance and diverse implementation.
• What is the ICF and its relationship to MDM?
• How does the ICF support all four MDM implementation styles and consistent governance?
• How can organizations establish and evolve MDM using existing tools and infrastructure?
Thursday
16:30 - 18:00
Interactive Workshop: Overcoming Barriers to Governance of Master Data
Speakers: Dimitris Geragas, Debra Logan
Session Type: Workshop
Location: Palau de Congressos de Catalunya - Press Room II, Level 1
ID: W2
Tracks: B, S, F, BF
You need to sign on to be able to download session documents.MDME3-W2-mdme3-w2-125-geragas-logan-os.pdf
Participants will delineate the greatest barriers impeding the deployment and adoption of MDM and determine possible approaches to overcome them. We'll discuss what are the problems that governance has to address, then brainstorm practices and solutions to these problems.
• What does MDM governance need to accomplish?
• What are the barriers to MDM and how can governance address them?
• How can master data governance be implemented to achieve results?
Thursday
17:15 - 18:15
Building a Business-Led Vision and Strategy for MDM
Speaker: Bill O'Kane
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H3&J
ID: A2
Tracks: TA , B, S, TT, BF
You need to sign on to be able to download session documents.MDME3-A2-mdme3-a2-102-okane-os.pdf
The MDM vision sets the scene for what needs to be achieved, and the MDM strategy details how this will be made a reality over time. We’ll look at how other organizations have created successful MDM programs and explore the five vectors of complexity that shape an organization’s MDM strategy.
• What should an MDM vision and strategy look like?
• How will the five vectors of MDM complexity shape your MDM strategy?
• What best practices can you use to create a successful MDM strategy?
Thursday
17:15 - 18:15
Roundtable: Developing a Metadata Strategy to Support MDM
Speaker: Mike Blechar
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR3
Tracks: IT, S, A, AA
Metadata management is a challenging but highly critical competency. Join this analyst-facilitated practitioner discussion exploring successful strategies and lessons learned for enabling metadata management in support of MDM.
Thursday
17:15 - 18:15
Roundtable: Putting MDM and BI Together: Synergy, Sympathy or Sycophancy?
Speaker: Mark A. Beyer
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B2, Level -1
ID: AUR4
Tracks: IT, S, F
Have you leveraged your BI dimensional and reporting data to kick off MDM? Does MDM make BI and data integration easier? Share your experiences in finding effective ways that BI implementations and MDM programs can work together. We begin with a real case study that went from BI to MDM to EIM; then everyone joins in.
Thursday
17:15 - 18:15
Build Your Data Quality Competency to Ensure High-Fidelity Master Data
Speaker: Ted Friedman
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B2
Tracks: TB, B, S, BF
You need to sign on to be able to download session documents.MDME3-B2-mdme3-b2-108-friedman-os.pdf
MDM is one type of information governance program, and data quality is a critical starting point for governance of master data. Learn the key principles of data quality that all MDM programs must apply, and explore the state of the art in data quality assurance practices and technology.
• How can a focus on data quality help to bolster the business case for MDM?
• What are the current best and emerging practices for quality assurance of master data?
• What is the state of data quality technology, and how will the market evolve?
Thursday
17:15 - 18:15
Evolving the Relationship of MDM and BPM: Beyond the Theory, Making It Work
Speakers: John Dixon, Andrew White
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C2
Tracks: TC, IT, S, AA
You need to sign on to be able to download session documents.MDME3-C2-mdme3-c2-114-white-dixon-os.pdf
Are you building an MDM solution to polish your data or are you trying to improve your business outcomes? Understanding the context, use and priority for data management is critical; a blanket deployment will not succeed. By taking a process-centric view, you will deliver what the business needs when it needs it. This session will show you how.
• What are the core challenges for MDM and Business Process Management (BPM)?
• How does MDM deliver value for BPM initiatives?
• How does BPM improve the odds for success for MDM programs?
Friday
Friday
08:00 - 08:30
To the Point: Linking and Aligning Content Management and MDM
Speaker: Debra Logan
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C3
Tracks: TC, IT, S
You need to sign on to be able to download session documents.MDME3-C3-mdme3-c3-115-logan-os.pdf
Unstructured data is a huge part of most business users' daily activities. As a result, content management needs the discipline of MDM as much as, or more than, the source of structured data. Learn how to tie the unstructured 80% of your enterprise information into your MDM plans.
• How can structured data and content be used together for business advantage?
• What is the current best practice around connecting MDM and content management?
Friday
08:00 - 09:30
Interactive Workshop: Technical Insights: Selecting the Most Appropriate MDM Implementation Style
Speaker: Lyn Robison
Session Type: Workshop
Location: Palau de Congressos de Catalunya - Press Room II, Level 1
ID: W3
Tracks: IT, S, A, AA
You need to sign on to be able to download session documents.MDME3-W3-mdme3-w3-126-robison-os.pdf
This workshop covers the MDM implementation styles, explains their differences, and provides clear decision logic for selecting the most appropriate MDM Implementation Style(s) for your own initiative.
• What are the differences between the MDM implementation styles?
• Which MDM implementation style is best for my MDM effort?
• How can I use multiple MDM implementation styles together?
Friday
10:45 - 11:45
Roundtable: Techincal Insights: How to Sell Multidomain MDM to the Business
Speaker: Lyn Robison
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR5
Tracks: IT, S, A
Many IT organizations struggle to convey the transformational business benefits that can be realized by the implementation of MDM across multiple data domains. Share ideas with your peers regarding the use cases and technologies that successful IT teams are employing to persuade their business partners to take MDM to the next level.
Friday
10:45 - 11:45
Weaving MDM into Your Application Strategy
Speaker: Bill Swanton
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C4
Tracks: TC, IT, S
You need to sign on to be able to download session documents.MDME3-C4-mdme3-c4-116-swanton-os.pdf
MDM initiatives are impossible to fund on their own, only as part of a business initiative. Applications are prime consumers of master data, so necessary MDM must be worked into an application strategy. This includes considerations for implementing ERP suites or pace layered application strategy.
• How do ERP and other large application suites make MDM harder, or easier, to do?
• How will pace layered application strategies change the situation?
• What are best practices for designing an MDM program for complex application landscapes?
Friday
12:00 - 13:00
How to Build the Business Case and Measure the Benefits for MDM
Speaker: Michael Smith
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H3&J
ID: A5
Tracks: TA , B, S, TT, BF
You need to sign on to be able to download session documents.MDME3-A5-mdme3-a5-104-msmith-os.pdf
MDM is necessary for maintaining data quality, consistency, and integrity, but business executives require proof. This presentation explains how to measure the financial benefits made possible by MDM and how to build the business case for MDM initiatives.
• What is the process for building effective business cases for MDM initiatives?
• What metrics can be used to quantify the benefits of MDM initiatives?
• How can the business case be used to manage the project throughout its entire life cycle?
Friday
12:00 - 13:00
Roundtable: How Can Service-Oriented Architecture (SOA) Benefit MDM?
Speaker: Mark A. Beyer
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR7
Tracks: IT, S, A
MDM is usually immature in organizations. SOA is generally equally less mature. Yet, SOA is one of the best approaches for integrating MDM into existing applications. Discuss with your peers how MDM demonstrates that data governance is independent of use case and applications and enables SOA.
Friday
12:00 - 13:00
Roundtable: Effective Techniques for Aligning MDM and BPM
Speaker: John Dixon
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B2, Level -1
ID: AUR8
Tracks: IT, S, A
Master data and business process are inextricably linked, yet many organizations don't align their MDM and BPM efforts. This facilitated roundtable session will allow attendees to explore successful strategies and best practices for establishing a joint MDM/BPM approach that improves business outcomes and delivers measurable business value.
Friday
12:00 - 13:00
Achieving Enterprise Metadata Management: Making EIM Work
Speaker: Mike Blechar
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C5
Tracks: TC, IT, S, AA
You need to sign on to be able to download session documents.MDME3-C5-mdme3-c5-117-blechar-os.pdf
Metadata provides the answers to the “who what where, when, why and how” questions about master data to promote understanding, consistency, compliance, sharing, and use. Here we explore the world of metadata and possible strategies for enabling EIM and MDM.
• What is enterprise metadata management (EMM) and how does it support disciplines like EIM and MDM?
• How does EMM enable the Information Capabilities Framework?
• What are the available strategies for federation/consolidation across technologies?
Friday
14:15 - 15:15
Establishing and Sustaining Master Data Governance
Speakers: Dimitris Geragas, Debra Logan
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H3&J
ID: A6
Tracks: TA , B, S, BD, TT, BF
You need to sign on to be able to download session documents.MDME3-A6-mdme3-a6-105-geragas-logan-os.pdf
As MDM shifts from an abstract discipline to a tangible program, governance has to appropriately expand. This broader scope still encompasses data stewardship aspects, but it also has to entail additional decision areas that ensure the value and sustainability of the MDM program.
• What should the scope of MDM program governance cover?
• What are the different implementation options of master data governance?
• What are the barriers to effective master data governance and how can they be overcome?
Friday
15:45 - 16:45
Mastering Key Roles and Organizational Approaches for Effective MDM
Speakers: Ted Friedman, Andrew White
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H3&J
ID: A7
Tracks: TA , B, S, BF
You need to sign on to be able to download session documents.MDME3-A7-mdme3-a7-106-friedman-white-os.pdf
Some organizations are setting up new teams, others are re-fashioning existing teams. Either way, new roles, responsibilities and structures are still required. Identifying key resources, aligning them to a strategy, and evolving critical roles over time will enable long-term success with MDM.
• Why do people-related issues become the biggest challenges in MDM?
• What key roles must be formalized and how do they inter-relate?
• Which stakeholder management tactics are most effective?
Friday
15:45 - 16:45
Roundtable: What Skills Do You Need To Be an MDM Leader?
Speaker: Debra Logan
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B2, Level -1
ID: AUR11
Tracks: B, S
Master Data Management projects are complex, multi-year business and IT programs. Leading an MDM project requires a strong vision and determined program management. This session explores the leadership skills and experiences your peers have had in making their MDM projects successful.


Friday
15:45 - 16:45
Planning your Journey Through the MDM Implementation Styles
Speaker: Bill O'Kane
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B7
Tracks: TB, IT, S, AA
You need to sign on to be able to download session documents.MDME3-B7-mdme3-b7-112-okane-os.pdf
As more enterprises accomplish successful MDM implementations, best practice roadmaps through Gartner's MDM implementation styles are emerging. This session will cover typical roadmaps for MDM of both customer and product data, as well as their value to new and existing programs.
• What are Gartner's different MDM implementation styles?
• What progression through styles are organizations using to construct successful MDM roadmaps?
• How can organizations use these MDM roadmaps to deliver value throughout their implementations?
Friday
15:45 - 16:45
Evolving BI and Analytical MDM Toward Operational MDM
Speaker: Mark A. Beyer
Session Type: Gartner Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C7
Tracks: TC, IT, S
You need to sign on to be able to download session documents.MDME3-C7-mdme3-c7-118-beyer-os.pdf
Dimensional data management and analysis, driven via a business intelligence (BI) initiative, is sometimes viewed as analytical MDM. This is merely one beginning point for operational MDM. We explain how that analytical starting point can be leveraged into a more proactive management style needed for operational systems.
• How are dimensions and hierarchies different from, yet similar to master data?
• How can BI data quality and integration work evolve toward more mature MDM?
• What do I do differently once MDM is in place relative to my analytical efforts?