| | |
Wednesday
10:15 AM - 11:15 AM | |
| MDM is not just about technology, and MDM program managers should use a business-driven framework to ensure that all the component parts of MDM are addressed. MDM programs need to align with the business vision and strike the right balance between technology and governance and organizational issues. We'll provide an overview of Gartner's Seven Building Blocks of MDM Framework. |
Wednesday
01:15 PM - 01:30 PM |
|
Speakers: Mark A. Beyer, Chad Eschinger, Ted Friedman, Dimitris Geragas, Janelle B. Hill, Andy Kyte, Anne Lapkin, Debra Logan, John Radcliffe, Kurt Schlegel, Michael Smith, Bill Swanton, Andrew White
Session Type: Keynote Session
| Location: Los Angeles Room
ID: K0
Tracks: A, B, C |
 MDM5-K0-mdm5-k0.pdf |
|
| A fast-paced opener to the event designed to introduce you to the dozen or more Gartner analysts who will be participating in this year's event. |
Wednesday
01:30 PM - 02:30 PM | |
| Interest in MDM continues apace. More and more organizations are recognizing the value of “single version” of the truth of critical data like “customer” or “product” or “hierarchy.” But the barriers to adopting MDM remain high; it is a different way to manage data as an asset, and it impacts so many other things in IT and in the business. We take stock of what has been achieved with MDM so far, and chart the journey going forward. We share our predictions about where MDM is going in terms of technology, best practices, the market and the vendor landscape, to give you the Gartner vision for the future of MDM. |
Wednesday
02:45 PM - 03:45 PM | |
| The MDM vision details "what" is to be achieved – enablement of the organization's business vision – and "why" it needs to happen. Then the MDM strategy details how this can be made a reality. We'll explore the five vectors of complexity (industry, domain, use case, organization and implementation style) to determine the scope and characteristics of an organization's MDM strategy. We'll then provide best practices for successful MDM strategy development and the building of an MDM roadmap. |
Thursday
09:15 AM - 10:15 AM | |
| Join with a group of peers to share best practices for overcoming various barriers to creating a single view of customers. Come prepared to share a best practice or success story. |
Thursday
05:00 PM - 06:00 PM | |
| Between 2000 and 2005, MDM initiatives (and products) tended to focus on customer data integration (CDI) or product information management (PIM), giving rise to separate, but connected, markets. MDM in these specific data domains has evolved since then, but the demand for an integrated multidomain MDM capability grows. We'll look at what has been achieved with MDM of customer and product data, and what the future holds. And then we'll discuss the status and future of multidomain MDM, and whether there will be a single, unifying Magic Quadrant for MDM. |
Friday
12:00 PM - 12:45 PM |
|
Speakers: Mark A. Beyer, Ted Friedman, Dimitris Geragas, Janelle B. Hill, Andy Kyte, Debra Logan, John Radcliffe, Michael Smith, Bill Swanton, Andrew White
Session Type: Keynote Session
| Location: Los Angeles Room
ID: K5
Tracks: C, A, B |
| MDM5-K5-mdm5-k5.pdf |
|
| In a lively session interactive with the audience, the MDM Summit's Gartner analyst team will bring it all home for attendees, with summaries, takeaways and action items. |