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Wednesday
09:00 AM - 10:00 AM | |
| Master data is the core data that links together and integrates an organization’s business processes, application and information systems. Without a “single view of the truth” that is shared across the enterprise, it is difficult to see how operational and analytical processes can be fully effective. We'll provide you with an introduction to MDM – what it is and why it is so important. We'll also explore what MDM should look like in different organizations and discuss best practices, ending with a discussion of the technologies and tools to enable MDM. |
Wednesday
01:15 PM - 01:30 PM |
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Speakers: Mark A. Beyer, Chad Eschinger, Ted Friedman, Dimitris Geragas, Janelle B. Hill, Andy Kyte, Anne Lapkin, Debra Logan, John Radcliffe, Kurt Schlegel, Michael Smith, Bill Swanton, Andrew White
Session Type: Keynote Session
| Location: Los Angeles Room
ID: K0
Tracks: A, B, C |
 MDM5-K0-mdm5-k0.pdf |
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| A fast-paced opener to the event designed to introduce you to the dozen or more Gartner analysts who will be participating in this year's event. |
Wednesday
01:30 PM - 02:30 PM | |
| Interest in MDM continues apace. More and more organizations are recognizing the value of “single version” of the truth of critical data like “customer” or “product” or “hierarchy.” But the barriers to adopting MDM remain high; it is a different way to manage data as an asset, and it impacts so many other things in IT and in the business. We take stock of what has been achieved with MDM so far, and chart the journey going forward. We share our predictions about where MDM is going in terms of technology, best practices, the market and the vendor landscape, to give you the Gartner vision for the future of MDM. |
Wednesday
02:45 PM - 03:45 PM | |
| Initiating an MDM program is hard; expanding the discipline to more domains, use cases, and enterprisewide can seem daunting. The beauty of MDM is that you can think big, but start small, and build one step at a time. We'll highlight the different starting places from which organizations begin to mature their MDM programs. We'll explore how the Gartner MDM Maturity Model can be used to understand your current organizational capability, as well as charting out a longer-term roadmap. |
Thursday
09:15 AM - 10:15 AM | |
| We'll introduce the “newbie” to what is meant by governance and stewardship when it comes to master data and MDM. We'll explain how master-data governance fits into the wider picture of information governance, and review the many barriers that prevent and inhibit effective governance. For more experienced users, we'll reprise many of the best practices and user examples of avoiding and circumventing these barriers. This material is for IT users, as well as MDM program leads, and budding business users (stewards). |
Thursday
02:30 PM - 03:30 PM | |
| For years, the IT industry has debated the importance of process vs. data. Rather than resolve the debate, data management professionals, business process architects and application developers have gone off in separate directions, focused on their own domain. In fact, it was the wrong question from the beginning. We'll resolve this age-old "chicken or the egg" debate, and provide clear action plans to take home. |
Thursday
05:00 PM - 06:00 PM | |
| Between 2000 and 2005, MDM initiatives (and products) tended to focus on customer data integration (CDI) or product information management (PIM), giving rise to separate, but connected, markets. MDM in these specific data domains has evolved since then, but the demand for an integrated multidomain MDM capability grows. We'll look at what has been achieved with MDM of customer and product data, and what the future holds. And then we'll discuss the status and future of multidomain MDM, and whether there will be a single, unifying Magic Quadrant for MDM. |
Friday
09:15 AM - 10:15 AM | |
| Join with a group of peers to share best practices for returning to the office Monday ready to advance your MDM program. Come prepared to share a best practice or success story. |
Friday
11:45 AM - 12:00 PM | |
| We announce the winner of the 2011 MDM Excellence Award, from among the three finalists who presented their cases earlier in the morning. |
Friday
12:00 PM - 12:45 PM |
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Speakers: Mark A. Beyer, Ted Friedman, Dimitris Geragas, Janelle B. Hill, Andy Kyte, Debra Logan, John Radcliffe, Michael Smith, Bill Swanton, Andrew White
Session Type: Keynote Session
| Location: Los Angeles Room
ID: K5
Tracks: C, A, B |
| MDM5-K5-mdm5-k5.pdf |
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| In a lively session interactive with the audience, the MDM Summit's Gartner analyst team will bring it all home for attendees, with summaries, takeaways and action items. |