(Vala. Afshar)
Chief Customer Officer, Enterasys Networks

(Vala. Afshar)
Vala Afshar is Chief Customer Officer for Enterasys Networks, a Siemens Enterprise Communications Company. Afshar is responsible for worldwide services operations and technical support functions including contact center operations, field engineering, support engineering and infrastructure technologies. Afshar and his team have successfully implemented an award winning cloud computing and social collaboration customer relationship management framework that enables Enterasys to achieve best-in-class customer satisfaction and employee retention. Enterasys' strong technical service and support capability is recognized globally by customers, partners and industry analysts as a true company differentiator.

SESSIONS
1 Session
Show Descriptions
Thursday
Thursday
12:00 PM - 01:00 PM
Case Studies: Improving Sales Effectiveness Through Social CRM
Speakers: Vala. Afshar, Robert P. Desisto
Session Type: Case Study Presentation
Location: Osceola 1-3
ID: D6
Tracks: D, F, SO
You need to sign on to be able to download session documents.CRF14-D6-D6-Vala-Afshar.pdf
With the explosion of social media and technologies, tremendous opportunities exist for collaboration to help salespeople perform more effectively. Attend this session to learn how two best-in-class companies achieved business benefit from leveraging social CRM with their sales force. Case studies will encompass the entire project life cycle, from setting requirements to deployment.