Robert P. Desisto
Bullet   EVENTS
VP Distinguished Analyst, Gartner

Robert P. Desisto
Robert Desisto is a Vice President and Distinguished Analyst in Gartner Research. He is responsible for managing the software as a service (SaaS) research agenda, CRM sales agenda, and business application research community. His research focuses primarily on the use of SaaS as a delivery model for applications. Mr. Desisto has extensive expertise in SaaS and cloud computing models, including architectural, economic, and application implementation and governance issues. Mr. Desisto has drill-down application expertise in sales force automation, partner relationship management, sales configuration, pricing applications, incentive compensation, sales analytics and performance management.

SESSIONSLATEST RESEARCH
7 Sessions
Show Descriptions
Wednesday
Wednesday
11:15 AM - 12:15 PM
Analyzing and Optimizing Performance of Your Sales Organization
Speaker: Robert P. Desisto
Session Type: Track Session
Location: Tampa 1
ID: D1
Tracks: D, S, F
You need to sign on to be able to download session documents.CRF14-D1-crf14-d1.pdf
Sales will help companies accelerate growth strategies and recover from the global economic slowdown. It will be imperative for sales organizations to carefully map technology to sales processes for productivity gains and competitive advantages. Attend this session to (a) evaluate the key elements of managing sales effectiveness and performance, (b) learn best practices for leveraging technologies to maximize sales output and (c) understand the changing sales vendor landscape to support sales effectiveness and performance management.
Wednesday
02:40 PM - 03:00 PM
Magic Quadrant for Sales Force Automation
Speaker: Robert P. Desisto
Session Type: Magic Quadrant Session
Location: Solution Showcase Theater, Florida F
ID: MQ2
You need to sign on to be able to download session documents.CRF14-MQ2-crf14-mq2.pdf
SFA has seen a bit of revitalization with B2B selling organizations, and Gartner has seen a 50% increase in vendor evaluations year over year. The focus of SFA deployments continues to be on core functional capabilities for accounts, contacts, opportunities, selling processes and sales operations. We present the state of vendors in the SFA market with our Magic Quadrant for Sales Force Automation.
Wednesday
05:45 PM - 06:30 PM
Developing Successful SaaS Strategies for Selling Organizations
Speaker: Robert P. Desisto
Session Type: Track Session
Location: Osceola B
ID: D4
Tracks: D, S, F
You need to sign on to be able to download session documents.CRF14-D4-crf14-d4.pdf
SaaS accounts for just under 44% of overall global sales subsegment revenue in the CRM market. Yet many selling organizations lack an understanding of the limitations of cloud computing or SaaS, or have an overall strategy to best leverage the delivery model. Attend this session to understand the direction of cloud computing, the impact of cloud computing on sales applications and vendors, and best practices for using cloud computing for selling organizations.
Thursday
Thursday
07:15 AM - 08:00 AM
Breakfast with Gartner Analysts
Speakers: Gene Alvarez, Tiffani Bova, Brian Burke, William Clark, Kimberly Collins, Jim Davies, Robert P. Desisto, Chris Fletcher, Richard Fouts, Gareth Herschel, Johan Jacobs, Venecia K Liu, Carol Rozwell
Session Type: Networking Breakfasts
Location: Florida F
Thursday
12:00 PM - 01:00 PM
Case Studies: Improving Sales Effectiveness Through Social CRM
Speakers: Vala. Afshar, Robert P. Desisto
Session Type: Case Study Presentation
Location: Osceola 1-3
ID: D6
Tracks: D, F, SO
You need to sign on to be able to download session documents.CRF14-D6-D6-Vala-Afshar.pdf
With the explosion of social media and technologies, tremendous opportunities exist for collaboration to help salespeople perform more effectively. Attend this session to learn how two best-in-class companies achieved business benefit from leveraging social CRM with their sales force. Case studies will encompass the entire project life cycle, from setting requirements to deployment.
Friday
Friday
10:15 AM - 11:15 AM
Case Study: Measuring Value for Sales Force Automation
Speakers: Matt Davidson, Robert P. Desisto
Session Type: Case Study Presentation
Location: Osceola B
ID: D9
Tracks: D, Adv
Despite billions of dollars invested in sales force automation, very few sales organizations measure or demonstrate positive return on investments. Attend this session to learn how two best-in-class companies achieved business benefit from their sales force automation projects. Case studies will encompass the entire project life cycle, from requirements setting to deployment.
Friday
11:30 AM - 12:15 PM
Gartner Keynote: What to do Monday
Speakers: Gene Alvarez, Kimberly Collins, Robert P. Desisto, Gareth Herschel, Michael Maoz
Session Type: Keynote
Location: Osceola C-D
ID: K4
Track: F
You need to sign on to be able to download session documents.CRF14-K4-crf14-k4.pdf
When you get back to the office you will have key project and priority decisions to make based on the information at this event. How should you consider and prioritize what to do next?