SESSIONSLATEST RESEARCH
Sessions  -  All
111 Sessions
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Show Descriptions
Monday
Monday
17:00 - 19:30
Registration
Session Type: Registration
Location: Palau de Congressos de Catalunya - Level 0
Tuesday
Tuesday
07:30 - 20:00
Registration, Information and Refreshments
Session Type: Registration
Location: Palau de Congressos de Catalunya - Level 0
Tuesday
08:00 - 08:45
Tutorial: Basics of Data Warehouse and Data Integration for Business Intelligence
Speaker: Roxane Edjlali
Session Type: Tutorial Session
Location: Palau de Congressos de Catalunya - Sala F
ID: A1
Tracks: IT, F, TA
You need to sign on to be able to download session documents.BIE14I-A1-bie14i-a1-105-edjlali-os.pdf
A tutorial introducing you to terms and basic architecture for integrating and transforming transactional data into analytic stores like your data warehouse.
• What are the fundamentals of data warehousing architectures?
• What are the components of a basic data integration architecture for BI?
• What types of tools fit where?
Tuesday
08:00 - 08:45
Tutorial: Introduction to Business Intelligence
Speaker: Kurt Schlegel
Session Type: Tutorial Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B1
Tracks: B, F, TB
You need to sign on to be able to download session documents.BIE14I-B1-bie14i-b1-112-schlegel-os.pdf
Organizations need to understand the basics of BI to ensure they're using the right tools and techniques to support decision making. This session explains the fundamentals of BI and business analytics as it increases as a driver of business performance and transformation.
• What is BI?
• What key capabilities make up a BI platform?
Tuesday
08:00 - 08:45
Tutorial: What is the Value of Analytics?
Speaker: Neil Chandler
Session Type: Tutorial Session
Location: Palau de Congressos de Catalunya - Auditorium
ID: C1
Tracks: B, F, TC, BA
You need to sign on to be able to download session documents.BIE14I-C1-bie14i-118-chandler-os.pdf
Analytics capabilities fall into three main categories: descriptive analytics answer “what happened?”; predictive answer “what will happen?”; and prescriptive answer “what is the best action to take?” Learn the types of analytics, when to use them, and how to get the most business value.
• What is the value of analytics?
• What analytics capabilities do I need?
• What does analytics success look like?
Tuesday
08:00 - 08:45
Tutorial: How to Deploy Mobile BI
Speaker: Joao Tapadinhas
Session Type: Tutorial Session
Location: Palau de Congressos de Catalunya - Sala J
ID: D1
Tracks: IT, F, TD
You need to sign on to be able to download session documents.BIE14I-D1-bie14i-D1-127-tapadinhas-os.pdf
With their low cost, power and ease of, use tablets and smart phones are likely to proliferate in every organization. Mobile BI is already being touted as the hottest application in demand by business users. This tutorial will help you learn how to approach its deployment.
• How to justify the investment in mobile BI ?
• What critical capabilities should be used to select mobile BI tools?
• What deployment best practices will foster adoption by business users?

Tuesday
09:00 - 10:00
Welcome and Gartner Opening Keynote: New Realities, New Appetites, New Approaches
Speakers: Ian A. Bertram, Ted Friedman, James Richardson
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P1
Tracks: BA, AA
You need to sign on to be able to download session documents.bie14i-p1-bie14i_p1.pdf
Altered economic realities and business needs demand new information and analytical approaches. These new approaches must enable agility through the sharing and analysis of massive amounts of rich, novel information types. New use cases are arising that express an insatiable appetite for real-time and context-aware insights or that demand prediction and action, not just reporting and monitoring. These new demands challenge how enterprises govern and manage information, and will test their ability to best use these new insights, while exposing BI and analytics teams to dramatically different challenges and requirements. The key issues covered in this keynote presentation are:
• Why and how is information, its use and analysis changing so dramatically?
• What new challenges, trends and opportunities are emerging for BI and analytic leaders?
• How can organizations adapt to and harness new solutions?
Tuesday
10:00 - 10:45
Panel Discussion: Key Trends in BI & Analytics
Moderator: Rob Geraghty
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P2
Tracks: BA, AA
This session will ask thought leaders from leading vendors to share their thoughts on the key trends affecting the future of business intelligence and analytics and how these will impact organizations' plans.
Tuesday
10:45 - 11:15
Refreshment Break in the Solution Showcase
Session Type: Break
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Tuesday
10:45 - 11:15
Ideas Exchange - Improving Data Quality (End users only, registration required)
Moderators: Frank Buytendijk, Nisha Pillai
Session Type: Ideas Exchange
Location: Palau de Congressos de Catalunya - Ideas Exchange Session Area, Level -1
ID: IE1
Our new Ideas Exchange sessions give you a chance to meet delegates with similar issues and challenges. Ideas Exchange is built around a number of hot topics, which will provide a fantastic opportunity to discuss these in a free and frank manner with other participants. These lightly facilitated sessions will commence with a Gartner analyst outlining the topic of the session, followed by participants getting to know each other and compare notes.

All Ideas Exchange sessions are facilitated by Nisha Pillai, Former BBC World News Anchor and a Gartner analyst.
Tuesday
11:00 - 11:15
Gartner Business Wizard and Peer Connect
Session Type: Gartner Research Webtours
Location: Palau de Congressos de Catalunya - Experience Gartner Research Zone, Solution Showcase Level -1
ID: RW1
Come and join the Gartner Research Webtour and explore Gartner Business Wizard and Peer Connect at the Experience Gartner Research Zone in the Solution Showcase Level -1. Through Gartner Business Wizard, you share your key initiatives, strategic vendor relationships and the related milestones, then we proactively recommend relevant Gartner insight to you when you need it. Gartner Peer Connect is an exclusive online community of experienced IT professionals around the globe and is a powerful tool that connects you to credible peers with the experience you need.
Tuesday
11:15 - 12:15
Practitioner Guest Keynote: Beyond Budgeting: Statoil’s Ambition to Action Model, a Management Approach for New Business Realities?
Speaker: Bjarte Bogsnes
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P3
Track: AA
You need to sign on to be able to download session documents.BIE14I-P3-P3-Tuesday-Auditorium-Statoil-Keynote.pdf
Statoil’s “Ambition to Action” model redefines performance using dynamic and relative targets, dynamic forecasting and resource allocation (and no traditional budgets). It moves the focus from calendar driven to event driven, to create a more self-regulating management model. How did the company arrive at this approach? This keynote explores Statoil’s experience and how “Beyond Budgeting” principles can be used to overcome the problems associated with traditional management approaches.

- Why is traditional management in serious trouble?
- What is Beyond Budgeting?
- How has Statoil changed its management model?
Tuesday
12:15 - 12:30
Meeting People Road Map: Networking with Ease
Speaker: Nisha Pillai
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P4
Track: AA
This interactive plenary session will help you maximize your ability to connect, network and establish relationships in your career. Why does networking matter? Because it helps you solve problems, build your reputation and absorb best practice by tapping into informal networks. Is networking just for extraverts? Definitely not! This is a fast and dynamic session that will introduce you to a completely different approach to connecting with your peers and colleagues.
Tuesday
12:30 - 14:00
Lunch in the Solution Showcase
Session Type: Lunch
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Tuesday
12:30 - 14:00
Ab Initio Networking Lunch
Session Type: Networking Lunch
ID: NL1
During the Gartner BI Summit you will hear a tremendous amount of discussion around new technologies for analyzing data and predicting outcomes. These predictions could open up a range of new opportunities for companies, but to deliver actual business value, how does a company act on these insights? The Ab Initio Networking Lunch will explain how several large companies have already used these BI insights to increase sales and customer experience by deploying operational systems that are high performance, real-time and business rule driven.
Tuesday
12:50 - 13:10
SAP: The New Analytical Agenda: Innovate, Compete, and Connect
Speaker: Jason Rose
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala F
ID: VT1
Practical ideas for formulating a BI Strategy to accelerate innovation and transform the way employees, partners and customers work with information and each other. Discover how companies are applying analytics to mine internal and external data sources to connect with customers, generate greater value for them, and engender stronger customer loyalty.
Tuesday
13:00 - 13:30
Peer Exchange – Pharma and Healthcare (End users only, registration required)
Moderator: Rob Geraghty
Session Type: Peer Exchange
Location: Palau de Congressos de Catalunya - Press Room I, Level 1
ID: PE1
Our new Peer Exchange sessions provide a unique opportunity to quickly meet different delegates working in the same industry sector. It is a facilitated session, which you will leave with a number of very useful contacts to follow up on, both at and after the conference. Come and have fun with our version of “Speed Dating”! The Peer Exchange sessions are facilitated by Rob Geraghty of the Wow Factor.
Tuesday
13:30 - 14:00
Ideas Exchange - Developing an Effective BI Strategy (End Users only, registration required)
Moderators: Ian A. Bertram, Nisha Pillai
Session Type: Ideas Exchange
Location: Palau de Congressos de Catalunya - Ideas Exchange Session Area, Level -1
ID: IE2
Our new Ideas Exchange sessions give you a chance to meet delegates with similar issues and challenges. Ideas Exchange is built around a number of hot topics, which will provide a fantastic opportunity to discuss these in a free and frank manner with other participants. These lightly facilitated sessions will commence with a Gartner analyst outlining the topic of the session, followed by participants getting to know each other and compare notes.

All Ideas Exchange sessions are facilitated by Nisha Pillai, Former BBC World News Anchor and a Gartner analyst.
Tuesday
13:30 - 13:45
Gartner Toolkits
Session Type: Gartner Research Webtours
Location: Palau de Congressos de Catalunya - Experience Gartner Research Zone, Solution Showcase Level -1
ID: RW2
Come and join the Gartner Research Webtour and explore the range of Gartner Toolkits available on the Gartner portal at the Experience Gartner Research Zone in the Solution Showcase Level -1. Gartner Toolkits save you time, help you make better decisions, and improve your execution through a set of tactical resources and frameworks to build from.
Tuesday
13:30 - 13:50
IBM: Predictive analytics software-as-a-service with IBM Analytic AnswersSession
Speaker: Colin Shearer
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala F
ID: VT2
You need to sign on to be able to download session documents.BIE14I-VT2-IBM-Analytic-Answers---Gartner-BI-Summit-Barcelona-HANDOUT-(2).pdf
Leveraging IBM's deep analytics expertise and leading analytics platform, IBM Analytic Answers is a new cloud based offering that enables organizations to:- Deliver high-value, actionable predictive and prescriptive information directly to the business;- Purchase only the answers they need on a subscription basis
Tuesday
13:45 - 14:45
Roundtable: Experiences in Data Quality Improvement: What Works and What Doesn't
Speaker: Ted Friedman
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B1, Level -1
ID: AUR1
Tracks: B, T
In this interactive session, delegates from end-user organizations will learn from others' experiences with addressing data quality issues in support of BI and analytics initiatives. By sharing major challenges and barriers, as well as approaches and tactices, participants will gain real-world ideas to apply to their own situation.
Tuesday
13:45 - 14:45
Roundtable: Getting Business and BI Team Collaboration for Real-Time Analytics
Speaker: W. Roy Schulte
Session Type: Analyst-User Roundtable
Location: Palau de Congressos de Catalunya - Room B2, Level -1
ID: AUR2
Tracks: B, S
Many enterprises seek to make their operations smarter using real-time business dashboards, event processing, rule engines, predictive or other analytics. This interactive roundtable discussion will focus on best practices in getting subject matter experts from the business side to work with BI or business analytics teams.
Tuesday
13:45 - 15:15
Interactive Workshop: How to Deliver Self-Service BI
Speaker: Kurt Schlegel
Session Type: Workshop
Location: Palau de Congressos de Catalunya - Press Room II, Level 1
ID: W1
Tracks: IT, T
You need to sign on to be able to download session documents.BIE14I-W1-bie14i-w1-138-schlegel-os.pdf
This workshop will allow a group of IT leaders to work through classic problems around self-service BI including governance, user skill sets, and the age old battle between an organizational model that is too centralized versus one that is too decentralized.
Tuesday
14:00 - 14:30
To The Point: How to Get Started With MDM
Speaker: Andrew White
Session Type: Track Session
Location: Palau de Congressos de Catalunya - Auditorium
ID: A2
Tracks: IT, T, F, TA, TT
You need to sign on to be able to download session documents.BIE14I-A2-bie14i-a2-106-white-os.pdf
So you think your organization needs to adopt master data management (MDM), but you don't know where to begin. The business case is not obvious for MDM, and no one is listening to your calls for help. How do you go about figuring out when and if your organization is ready for MDM? Start here.
• Under what conditions is MDM most likely to appear?
• How can you identify when and where MDM is for your organization?
• How can you assess whether you and your team are ready to start MDM?
Tuesday
14:00 - 14:30
To The Point: Governance for BI and Analytics: A Balanced Approach
Speaker: James Richardson
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B2
Tracks: B, S, TB
You need to sign on to be able to download session documents.BIE14I-B2-bie14i-b2-113-richardson-os.pdf
Governance of BI and analytics is an issue frequently cited by European firms. While having the necessary safeguards to monitor proper usage is a necessity, allowing enough freedom not to stifle the growth of analytics is critical to its succesful usage and value. This session will help you strike a balance between freedom and control.
• What are the common approaches to governance?
• What issues are most prevalent in Europe?
• How do you strike the right balance of governance?
Tuesday
14:00 - 14:30
To The Point: Financial Analytics: How to Make the Finance Team Your New Best Friend
Speaker: Nigel Rayner
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C2
Tracks: B, T, F, TC
You need to sign on to be able to download session documents.BIE14I-C2-bie14i-c2-119-rayner-os.pdf
Finance users (like those in other domains) are demanding more analytics, and are increasingly likely to purchase these from their business application vendor without reference to IT. This session will explore the different types of analytics used by Finance, and how IT can make these part of a broader BI strategy.
• What types of analytics are used by the finance function?
• What is the relationship between financial analytics and ERP?
• How can IT balance the needs of finance users with a coherent BI strategy?
Tuesday
14:00 - 14:30
To The Point: You Can't Change the Past: Why You Need Predictive Analytics
Speaker: Andreas Bitterer
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala J
ID: D2
Tracks: B, S, F, TD, BA, AA
You need to sign on to be able to download session documents.BIE14I-D2-bie14i-d2-128-bitterer-os.pdf
The vast majority of BI deployments get stuck in the reporting stone age. While reporting will always be there, the real reason for BI is to make the future better by leveraging predictive models. This session shows how to get value from BI by supporting decision making through predictive analytics.
• What is predictive analytics?
• How does predictive analytics fit into the BI portfolio?
• What are scenarios of users predicting the future?
Tuesday
14:45 - 15:15
Teradata: Big Data Analytics at eBay
Speakers: Stephen Brobst, Tom Fastner
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Auditorium
ID: V1
Analytics are evolving to a new world from focus on transactions to focus on interactions. The volume, diversity and velocity associated with “big” data presents new challenges for data scientists. Innovative analytics embracing NoSQL and NoETL approaches to extract full value from data at eBay will be described.
Tuesday
14:45 - 15:15
Accenture: Getting to actionable insights with marketing analytics for multichannel implementation
Speaker: Agulló Pau
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala H1
ID: V2
You need to sign on to be able to download session documents.BIE14I-V2-Accenture-SPS.pdf
To be successful, companies must deliver the right experiences to the right clients at the right time. Continuously testing alternatives and using analytics is the way to learn what is right. We’ll show you what is required and how Banco Sabadell increased direct marketing profitability by putting this in practice.
Tuesday
14:45 - 15:15
QlikView: Present and Future of Business Discovery and the experience of Volkswagen Group Retail Spain with QlikView
Speakers: Jordi Balada, Donald Farmer
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala J
ID: V3
Discover the present and future of QlikView Business Discovery. How this innovative technology helps companies to increase productivity, bringing business users an easy and flexible way to analyze their information. Listen how QlikView helped Volkswagen Group Retail Spain to overcome their challenges analyzing their business and the benefits they got.
Tuesday
14:45 - 15:15
Tagetik: Tagetik 4 and Microsoft: Improving performance by blurring the line between BI and CPM
Speaker: Dave Kasabian
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala F
ID: V4
You need to sign on to be able to download session documents.BIE14I-V4-Tagetik-SPS.pdf
To Finance technology is simply an enabler of better processes, improved financial performance, and better decision-making. IT must support this without creating complex spider web of technologies and tools. Come hear how our customers manage multiple finance processes and analytics in a single, scalable solution that both Finance and IT agree upon
Tuesday
15:15 - 15:45
Refreshment Break in the Solution Showcase
Session Type: Break
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Tuesday
15:15 - 15:45
Ideas Exchange - Measuring BI Success (End users only, registration required)
Moderators: Nisha Pillai, James Richardson
Session Type: Ideas Exchange
Location: Palau de Congressos de Catalunya - Ideas Exchange Session Area, Level -1
ID: IE3
Our new Ideas Exchange sessions give you a chance to meet delegates with similar issues and challenges. Ideas Exchange is built around a number of hot topics, which will provide a fantastic opportunity to discuss these in a free and frank manner with other participants. These lightly facilitated sessions will commence with a Gartner analyst outlining the topic of the session, followed by participants getting to know each other and compare notes.

All Ideas Exchange sessions are facilitated by Nisha Pillai, Former BBC World News Anchor and a Gartner analyst.
Tuesday
15:15 - 15:45
Peer Exchange - Financial Services (End users only, registration required)
Moderator: Rob Geraghty
Session Type: Peer Exchange
Location: Palau de Congressos de Catalunya - Press Room I, Level 1
ID: PE2
Our new Peer Exchange sessions provide a unique opportunity to quickly meet different delegates working in the same industry sector. It is a facilitated session, which you will leave with a number of very useful contacts to follow up on, both at and after the conference. Come and have fun with our version of “Speed Dating”! The Peer Exchange sessions are facilitated by Rob Geraghty of the Wow Factor.
Tuesday
15:30 - 15:45
Gartner ITScore and ITBudget
Session Type: Gartner Research Webtours
Location: Palau de Congressos de Catalunya - Experience Gartner Research Zone, Solution Showcase Level -1
ID: RW3
This Experience Gartner Research Webtour allows attendees to explore Gartner’s ITScore and ITBudget Assessments. Gartner ITScore is a holistic set of interactive maturity assessments designed to help CIOs and IT leaders evaluate the maturity of both the IT organization as a provider of IT services, and the enterprise as a consumer of IT. Gartner ITBudget is an interactive online tool that allows you to input your IT spending data and get a customized report that details how your spending compares to industry averages. It uses a proven, structured methodology and draws from our proprietary IT Key Metrics Data database.
Tuesday
15:45 - 16:15
To The Point: Big Data: Insight from the Trenches
Speaker: Svetlana Sicular
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala J
ID: A3
Tracks: IT, T, TA, BD, AA
You need to sign on to be able to download session documents.BIE14I-A3-bie14i-a3-134-sicular-os.pdf
Gartner conducted field research of 22 end-user organizations across various industries to find out about their successes and failures with big data projects. You will learn about the current state of big data adoption, and Gartner recommendations on the realistic strategy for big data analytics initiatives.
• What is the state of big data analytics adoption in the end-user organizations?
• What are the typical issues faced by big data projects?
• What are the key success factors of big data analytics?
Tuesday
15:45 - 16:15
To The Point: How to Communicate a BI Strategy to a Business Audience
Speaker: Kurt Schlegel
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B3
Tracks: B, S, TB, TT
You need to sign on to be able to download session documents.BIE14I-B3-bie14i-b3-107-schlegel-os.pdf
This presentation describes a simple technique to simply communicate a business intelligence strategy to a business audience.
• What is the business objective of the BI program?
• Who in the organization will lead the BI program?
• How will various technologies and analytical capabilities be leveraged to accomplish this objective?
Tuesday
15:45 - 16:15
To The Point: The Business Context and Technology Enablers of Business Analytics
Speaker: Jamie Popkin
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala F
ID: C3
Tracks: IT, T, TC
You need to sign on to be able to download session documents.BIE14I-C3-bie14i-c3-114-popkin-os.pdf
Business today requires a full set of analytical capabilities focused on real time decision-making and forward looking analytics. This presentation will provide a structured roadmap for planning investments for developing analytical capabilities as part of the enterprise infrastructure.
• What role does business analytics play in the enterprise?
• How are business analytics needs transformed into technology solutions?
• How can the technical professional champion use the business analytics framework?
Tuesday
15:45 - 16:15
To The Point: BI and Analytics Market Trends - 2020 Vision
Speaker: Dan Sommer
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Auditorium
ID: D3
Tracks: B, S, TD
You need to sign on to be able to download session documents.BIE14I-D3-bie14i-120-sommer-os.pdf
Upon a rich foundation of fact-based market research, this presentation provides a market model, laying out the triggers towards analytics everywhere, on all souces, at the point of decision. Until 2020, the scope, use-cases, buying centres, delivery models, and vendor landscape will look radically different.

• What will be the market movers for BI and analytics to reach pervasive usage?
• Which vendors are well-positioned to lead and win in the market?
• When will hyped technology triggers reach market maturity?
Tuesday
16:30 - 17:00
Tibco Software: Deploying Analytics to achieve world-class Finance 2.0
Speaker: Peter-Jan van Ham
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Auditorium
ID: V5
ASML is rapidly deploying TIBCO Spotfire® and TIBCO ActiveMatrix® BPM for business process management, reporting and analytics-providing visibility into business processes. This to achieve a world-wide standardized reporting and process-management landscape which enables the ASML business to speed-up and to remain a world leader in a high-demanding and challenging environment.
Tuesday
16:30 - 17:00
Actian: How online dating site FriendScout 24 implemented a modular BI and reporting architecture
Speaker: Dr. Steffen Möller
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala H1
ID: V6
A leader in online partner and dating sites, FriendScout24 has built a modular BI and reporting system to analyze and act upon strategic and operational decisions and investments made in the fast-growing business. This session explains how FriendScout24 re-evaluated its BI and reporting needs, its system architecture and why they implemented a column-store database platform to support the business.
Tuesday
16:30 - 17:00
IBM: IBM – The Future of Analytics and Big Data
Speaker: Harriet Fryman
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala J
ID: V7
Discover how IBM Business Analytics enable you to capitalise on the value of Big Data through predictive and business intelligence extended capabilities that: - Deliver powerful data discovery, in-memory and predictive analytics to your business users - Incorporate social media, sensor and other big data sources to deliver actionable insights
Tuesday
16:30 - 17:00
NeutrinoBI: Harnessing Mobile Intelligence
Speaker: Steve Reynolds
Session Type: Solution Provider Session
Location: Palau de Congressos de Catalunya - Sala F
ID: V8
Insatiable consumer appetite for smartphones and tablets has driven an influx of sophisticated mobile technology ripe for exploitation in the corporate space. This session explores how these advances can be harnessed to deliver superfast, real-time Business Intelligence insight, ultra efficient scheduling, and form the backbone of future IT strategies.
Tuesday
16:30 - 18:00
Interactive Workshop: How to Build an Enterprise Metrics Framework
Speaker: Michael Smith
Session Type: Workshop
Location: Palau de Congressos de Catalunya - Press Room II, Level 1
ID: W2
Tracks: B, S
You need to sign on to be able to download session documents.BIE14I-W2-bie14i-w2-129-msmith-os.pdf
This workshop will help you to establish the role of an enterprise metrics framework within a performance management program. It does this by explaining what a metrics framework is, and more importantly, what it is not using practical, interactive examples of how a metrics framework  is used in strategy development, business planning, budgeting and incentive compensation.
Tuesday
17:15 - 18:00
Gartner Magic Quadrant Power Session: Data Warehouse DBMS, Data Integration and MDM
Speakers: Donald Feinberg, Ted Friedman, Andrew White
Session Type: Keynote
Location: Palau de Congressos de Catalunya - Auditorium
ID: P5
Track: AA
You need to sign on to be able to download session documents.BIE14I-P5-bie14i-139-feinberg-friedman-white-os.pdf
Gartner Magic Quadrants (MQ) are a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. This is your chance to hear Gartner analysts at their best — unbiased, unscripted and unfiltered. It is your chance to ask the questions that will help you with your investments in the areas of Data Warehousing, Data Integration and Master Data Management (MDM).
Tuesday
18:00 - 20:00
Networking Reception in the Solution Showcase
Session Type: Receptions
Location: Palau de Congressos de Catalunya - Solution Showcase, Level -1
Tuesday
19:30 - 19:30
Premier Sponsor Drinks and Dinner (by invitation only)
Wednesday
Wednesday
08:00 - 17:45
Registration, Information and Refreshments
Session Type: Registration
Location: Palau de Congressos de Catalunya - Level 0
Wednesday
08:30 - 09:00
To The Point: The Promise of In-Memory Computing: It's Not Just About Speed
Speaker: Roxane Edjlali
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala J
ID: A4
Tracks: IT, T, TA
You need to sign on to be able to download session documents.BIE14I-A4-bie14i-a4-115-edjlali-os.pdf
DRAM is the new disk! Not only does in-memory computing (IMC) give a performance boost to analytics, but it also enables "unthinkable" applications, combining event processing, analysis and transactions. Leveraging IMC-disruptive innovation to improve efficiency and build defensible business advantage is an opportunity user organizations must not miss

• What is in-memory computing and how will it deliver business value?
• How will IMC technologies evolve to challenge traditional data management?
• How will user organizations take advantage of IMC?
Wednesday
08:30 - 09:00
To The Point: The Struggle Between BI Organizations and Marketing: How Can Both Win?
Speaker: Bill Gassman
Session Type: To the Point Session
Location: Palau de Congressos de Catalunya - Sala H1&2
ID: B4
Tracks: B, S, TB, BA
You need to sign on to be able to download session documents.BIE14I-B4-bie14i-b4-121-gassman-os.pdf
Why do marketing and BI organizations not work more closely together? Can data-driven marketing organizations survive on their own, sourcing solutions from the cloud? Some, maybe, but not the best ones. Attend this session to learn how leading organizations build partnerships to better analyze, predict and act.

• What is causing the rift between marketing and the BI organization?
• How does the marketing organization survive on their own?
• How can you create a win-win for both BI and marketing organizations?
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