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Gareth Herschel		EVENTS
Research Director, Gartner
Gareth Herschel is the lead analyst on the use of analytics to drive improved business performance in the area of customer relationships. Today's analytical enterprise uses metrics to improve (not just track) performance, employs predictive analytics to drive better decisions, and applies social network analysis and text mining to improve understanding of customer segmentation, value and satisfaction across the marketing and customer service channels.

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