| Adam Jenkins | |
Insight Consultant, Adobe Systems
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Adam Jenkins provides business consulting, strategy, and implementation guidance focused primarily around Adobe’s customer analytics solutions in the Financial Services and High Tech verticals. Adam has a strong background in Web analytics, Enterprise analytics, Multichannel call center analysis, and Marketing analytics & optimization. Prior to joining Adobe, Adam worked as a senior analytics consultant and SME for Omniture products for multiple Fortune 100 clients.
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SESSIONS
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Monday
03:45 PM - 04:45 PM | |
| Scottrade, Inc., a leading online financial services company, discusses how they manage partner relationships and work with multiple tools and platforms to transform “Big Data” into manageable analysis sets, leading to business-impacting insights. Currently, Scottrade employs Adobe® Insight as well as its own enterprise data mart to collect, maintain, and measure the company’s success in providing a valuable online experience to its clients and prospects. Leveraging that data is a daunting task. Come hear how they manage the tools, relationships, and data to their advantage. |
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