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Monday
06:45 PM - 07:05 PM | |
| What if you could enable your marketers to model and predict the behavior of every single one of your customer? Prevent churn, customize offers, and treat each customer like a true individual. Can you say, "Game Change"? You can do it and it isn't difficult. The secret is in-database analytics. Fill out a form, tweak a few parameters and you can generate millions of predictive models, literally in minutes. |
Monday
07:15 PM - 07:35 PM | |
| How do you reconcile digital identities? What impact is poor data having on your analysis? Learn strategies to manage the quality of data within the complex ecosystem of big data and how to certify the quality of insight and intelligence delivered in your business intelligence solutions.
Michele Goetz is VP of Product Marketing at Trillium Software, a Harte-Hanks company, helping customers identify, quantify, and solve information challenges that occur due to poor quality data.
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Tuesday
12:30 PM - 12:50 PM | |
| ETL had been the most common and de-facto approach for Data Integration for many organizations. ETL clearly solved the data management and integration problem at point-in-time but the modern organizations are data hungry, typically deal with “big” data volumes and have evolved to ask the right questions about the Metadata – Data Lineage. In this session, we will see what are the most common challenges Organizations are facing either right now or will face in future with their Data Integration Solutions, we will learn about in-Database processing commonly known as ELT and last but not least, we will explore the features of iDataXpress, Industry’s first ELT Data Integration Solution Suite. |